2. Experience Staging

Thus the services of a plumber

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Unformatted text preview: hat offer products and commodities. This notion of exchange of valued resources comes from economics, a basic social science, not business, which is applied economics. In this sense, what people “pay” may be money or other personal opportunity costs, for example, they give up something of value to obtain the experience being provided. The personal opportunity cost they “pay” may be money, time taken from other endeavors, or the risk of engaging that creates physical, social, or psychological uncertainties. The value of the purchase is represented by the opportunity cost they have given up to acquire the experience. It has nothing to do with a commercial recreation purchase, although giving up money to purchase an experience is one possible opportunity cost for completing an exchange. Thus, this whole notion has little to do with making purchases and much to do with acquiring valued economic offerings through exchanges of many types. This mechanism is how economists account for participants acquiring experiences that are free and have no price. Staged encounters may be thought of as economic offerings in which guests exchange something of value from a variety of opportunity costs to receive a valued emotional or motivational experience. Two additional values may result. Often, these experiences yield cherished memories that are of signiྰcant long- term value to participants. And, in many contexts, such as recreation therapy, outdoor education, exercise, and heritage interpretation, immediate experiences (such as exercise bouts, interpretive talks, or therapeutic recreation activity or group sessions) are not only intended to be engaging; they are also expected to facilitate educational, therapeutic, or developmental transformations of people who enter into the exchange. Traditionally, consistent with prevailing language from the service industries, park and recreation professionals have referred...
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