2. Experience Staging

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Unformatted text preview: differ dramatically, they also share a key “process” need: models for effective and efྰcient management, marketing, and ྰnance are essential. Due to focus on experiences, the experience industry concept lends itself well to speciྰcation of metrics and focus on optimization of management processes that consistently lead to satisྰed stakeholders and delighted guests. Experience industry concepts thus provide a foundation for implementation of such Quality Management models as Lean, Kaizen, and Six Sigma, which have been demonstrated to be enormously successful in manufacturing and service industries (Evans & Lindsay, 2008). If the experience industry concept is fully embraced by park, recreation, and tourism educators, core curricula of the future will address the social call for valued experiences. It will focus on general principles for staging experiences and on general management processes that may be applied across virtually all experience industry organizations. Specialization areas that address speciྰc sub- industries will continue to thrive, but curricula that support those areas will be grounded in common content related to the staging of experiences that are valued by participants and guests, along with quality management, marketing, and ྰnance of experience industry organizations. Allen, L.R., Stevens, B., Hurtes, K., & Harwell, R. (1998). Beneྰts- Based Programming of Recreation Services Training Manual. Arlington, VA: National Recreation and Park Association. Arends, R. I. (2004). Learning to teach. Boston: McGraw- Hill. Cronin, J. J., & Taylor, S. A. (1994). SERVPERF versus SERVQUAL: Reconciling performance- based and perceptions- minus- expectations measurement of service quality. Journal of Marketing, 58(1), 125- 131. Csikszentmihalyi, M., & Csikszentmihalyi, I. (Eds.). (1988). Optimal experience: Psychological studies of ྰow in consciousness. New York: Cambridge University Press. Dahle, B., & Molnar, D. J. (2003). Anatomy of a park: Essentials of recreatio...
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This document was uploaded on 09/20/2013.

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