2. Experience Staging

Principles theme performance multi sensory

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Unformatted text preview: motional states. It may be important to consider implications of the experience economy to higher education curricula in parks, recreation, and tourism. Currently, such programs are facing enormous challenges that are largely a result of organizing content around unique features of select industries. Higher education programs in parks, recreation, and tourism may readily be found that include curricula on such diverse topics as the tourism and hospitality industry, operations and markets of not- for- proྰt organizations, government- provided park and recreation services, outdoor education, community development, and natural resource recreation planning and management, to name a few. New programs in sport management, event management, youth development, and other specialization areas are rapidly appearing. It is reasonable to argue that this apparent fragmentation reྰects the absence of a coherent social calling that points to the need for higher education curricula in parks, recreation, and tourism. The absence of coherence places the future of such programs at great risk. Sport management programs, for example, are rapidly emerging in academic departments apart from parks, recreation, and tourism, and these are increasingly threatening to capture student markets that were previously served by park, recreation, and tourism programs. The experience industry concept offers much- needed coalescence to this fragmentation problem. Rather than continuing to focus attention solely on the unique features of speciྰc industries (e.g., sport, event planning, tourism), the experience industry concept establishes a shared purpose and common social calling. The expanding set of industries that are related to traditional park, recreation, and tourism curricula share a common purpose: all are fundamentally in the business of staging quality experiences that are valued by guests, participants, clients, patients, or students. Further, although the features of different park, recreation, and tourism industries...
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