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2. Experience Staging

To acquire the experience it

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Unformatted text preview: of real property. In contrast, within the experience economy, organizations “stage” encounters that yield emotional and motivational states that may become treasured memories. As experience industry personnel, for example, camp professionals “stage” encounters that are valued by campers largely because of the immediate motivational and emotional states that result from participation, and because of the potential for long term memories of involvement in camp programs and settings. Long term beneྰts (or transformations), such as friendships, increased independence, improved family citizenship, increased sense of competence, and increased afྰnity for exploration (e.g., Ellis, Sibthorp, & Bialeschki, 2007) may also, of course, result from camp experiences. Goods Industry Economic Function Factors of Value/ Demand Seller Buyer Nature of Offering Key attribute Service Industry Experience Industry Stage Emotional and Motiva- tional States Provider Host or Stager Manufacturer Client Participant or Guest Customer Intangible (inseparable, Experience encoun- Tangible perishable, heterogeneous) ters that are engag- ing, memorable, and, in some contexts, transformational Personalized to indi- Standardized; Quality = Customized to markets viduals same valuable product every time produced Manufacture Product Features Deliver Service Beneྰts Pine and Gilmore (1999) assert that memorable encounters can be staged around tangible product offerings (“goods”) as well as intangible service offerings (e.g. Williams & Buswell, 2003). When these intangible “service” offerings are “staged,” in a manner that results in the principle value of the offering being the immediate experience, service offerings become experience offerings. These experience offerings embrace the entire spectrum of park and recreation offerings. Examples would include visiting parks, attending performing arts events, participating in sport leagues, attending festivals, dining out, and experiencing interpretive talks at heritage sites. The experience industry is distinguished from the service...
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