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A great brand taps into emotions…emotions drive most
if not all, of our decisions.
A brand reaches out with a powerful connecting
experience that transcends the product.
A brand offers a promise of something reliable. “You” as Brand – Questions
What value do you bring to your organization?
What’s your reputation? What are you known for? Is
it passion, status quo, or lazy?
What’s in your portfolio? What have you
accomplished that stands out?
What intellectual capital have you built or can you
build? “You” as Brand – Start
building you now
Look what you have to do to stand out. Take action
and show initiative.
Challenge the status quo…many things that are
wrong in your organizations are just things that have
been used for years. Challenge them and make them
Take people out of their comfort zone. Challenge you
and your venue to tear the house apart and rebuild it.
“Good enough never is” “You” as Brand – From
Brand You by Tom Peters
Focus on one area where you are most capable of creating
true saleable distinction. Then, go for it! Take one action
today to polish, pronounce, and advertise that distinction.
Being “darn good” and “useful” is not enough. Winners today
“must stand for something important.”
You are on stage every day. People are making judgments
about you every day. Everything you say and do sends off
Embrace politics. They are a way of life. Find out what the Developing Your Employees
“The number one reason people leave their job is to
pursue personal development, the chance to learn
something new. If you want to hold on to your best
people, you’ve got to make sure that they’re learning,
growing, and changing.”
Russell Campanello – Chief People Office, Nervewire, Inc. Developing Your Employees
“Zappos essentially has blurred the line between
personal and work goals. If a person is growing,
Zappos sees that growth as being beneficial to the
entirety of the individual’s life…Zappos talks about
work/life integration…If your people aren’t happy and
growing, your business will not maintain its success
and growth.” Developing Your Employees and
Yourself – Mentoring
Select, train, acculturate, mentor, empower
What is mentoring?
Mentors are old and protégés are young
Mentoring is only needed at the start of a career
Mentors are not needed when you are learning from your
Mentoring only happens on a one-to-one, face-to-face basis Developing Your Employees and
Yourself – Empowering
Tell people what their responsibilities are
Give them authority equal to their responsibility;
Set standards of excellence
Provide people with training to enable them to meet
Provide feedback on performance Celebrating
Stop and celebrate accomplishments
Doesn’t have to be complicated, expensive, or time
How has your work or coworkers been celebrated?
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- Fall '13