0 globalsupplychainexamples penny sshirts

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: amp;&&&Sales&&&&&&&&&&&&&&&Stock&Goal& ( ((((((A(((((((((((((((((((20%((((((((((((((((80%(((((((((((((((((((1%( ( ((((((B(((((((((((((((((((60%((((((((((((((((15%((((((((((((((((((((5%( ( ((((((C(((((((((((((((((((20%(((((((((((((((((5%((((((((((((((((((((20%( ( ((((((((((((((((((((((((((100%((((((((((((((100%( GLOBAL&SUPPLY&CHAIN&EXAMPLES& •  Penny s(shirts( •  Vegpro(Kenya( ( •  Whirlpool(( 4 8/24/11 REPLACEMENT&SHIRT&PROCESS& Saturday ((((((Customer(buys(a(new(shirt(in(a(( (((((((((((((((((((((((((Penny s(store(in(Atlanta( ( Monday ((((((Hong(Kong(computer(operator( (((((((((((((((((((((((((processes(order( ( Wednesday((((Worker(in(Taiwan(ships(shirt(to( (((((((((((((((((((((((((the(Penny s(store (( WHIRLPOOL&SUPPLY&CHAIN& STRATEGY& •  Replaced(41(outdated(sites(with(10(regional( distribu;on(centers( •  Segregated(slowDmoving(goods(from(fastD moving(goods( KENYAN&PRODUCE&& BUSINESS&MODEL& Kenyan(produce(shipped((((((((((((((((((300(tons( daily(to(Europe (( (( Days(from(harvest(un;l((((((((((((((((((((((((2(days( arrival(to(Europe (( ( ( (( Average(days(in(U.S.(for(U.S((((((((((((((((7(days(( produce(to(arrive(in(stores( DISTRIBUTION&STRATEGY& ( ( •  Intensive(Distribu;on( •  Selec;ve(Distribu;on( •  Exclusive(Distribu;on( •  Combined(ordering(and(delivering(func;on(( 5 8/24/11 DISTRIBUTION&CHOICES&FOR& MANUFACTURERS& MANUFACTURER&DISTRIBUTION& Strategy((((((((((((Cost(((((((((((((Control((((((((((Coverage( ( •  Control(((((((Power(struggle(between(the(manufacturer(( ((((((((((((((((((((((((((and(intermediaries( •  Coverage((((Coverage(strategy(for(the(manufacturer( •  Cost(((((((((((((Cost(of(distribu;on( INTENSIVE&DISTRIBUTION& Intensive((((((((((((((Weak((((((((((((((((Weak(((((((((((((((((Strong( Distribu;on( ( Selec;ve( Distribu;on( ( Exclusive( Distribu;on((((((((Strong((((((((((((((((Strong(((((((((((((((Weak( SELECTIVE&DISTRIBUTION& •  Pepsi(Cola( •  Furniture( •  Cigarefes(( •  Shoes( •  M&Ms( •  Clothes( 6 8/24/11 EXCLUSIVE&DISTRIBUTION& •  Tiffany( HUB&AND&SPOKE&DISTRIBUTION& STRATEGY& & HUB& •  Rolex( •  Cheesecake(Factory( •  Con;nental(Airlines( •  Walmart(Stores(( EXAMPLES&OF&NOT&SELLING& THROUGH&MASS&MERCHANTS&& •  S;hl(chain(saws( •  Snappen(lawnmowers( CHANNELS&OF&DISTRIBUTION& •  Consumer(Channels( ( •  Business(Channels( •  John(Deere(lawnmowers(( ( ( 7 8/24/11 CONSUMER&CHANNELS& No Intermediary Man One Intermediary Man Two Intermediaries DISINTERMEDIATION& (Elimina9ng&the&middleman)& Man •  Amazon.com( Wholesaler •  Airlines( Retailer Consumer Consumer Retailer Consumer BUSINESS&CHANNELS& No Intermediary Man One Intermediary Man Two Intermediaries AUTOMOBILE&INSURANCE& CHANNELS& AETNA STATE FARM Independent Agents State Farm Agents Consumer Consumer GEICO Man Selling Agent Industrial Dis...
View Full Document

Ask a homework question - tutors are online