Drpepper contractual vms franchise contract

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Unformatted text preview: tributor User •  Zappos( Industrial Distributor User User Consumer 8 8/24/11 CONFLICT&IN&THE&CHANNELS& VERTICAL&MARKETING&SYSTEMS& •  Textbooks( •  Corporate VMS - Ownership •  Prescrip;on(drugs( •  Administered VMS - Size and Power •  New(Automobiles( VERTICAL&MARKETING&& SYSTEM&CONFLICTS& Types&of&VMS&&&&&&&&&&&&&&&&Conflicts& ( Corporate(VMS((((((((((((((Ownership(–(no(conflict( ( Administra;ve(VMS((((((Coke(vs.(Costco( ( Contractual(VMS(((((((((((Dr.(Pepper(vs.(( (((((((((((((((((((((((((((((((((((((((((Dublin(Dr.(Pepper( •  Contractual VMS - Franchise/ Contract CORPORATE&VMS&EXAMPLES& •  Oracle( •  Grocery(Supply( •  Kroger( 9 8/24/11 ADMINISTERED&VMS&EXAMPLES& • (General(Electric( • (Costco( • (Sony( CONTRACTUAL&VMS&EXAMPLES& • &Toyota( • (Burger(King( • (Holiday(Inn( CONFLICTS&IN&ADMINISTERED&VMS& •  Branding •  Pricing •  Promotion DEFINITION(OF(A(WHOLESALER( Middleman(who(sells(majority(of(sales(( to(organiza;ons( ( DEFINITION(OF(A(RETAILER( Middleman(who(sells(majority(of((sales(( to(consumers( 10 8/24/11 WHOLESALERS& • &Merchant&Wholesalers& D(Take(;tle( D(Independently(owned( • &Agents&and&Brokers& MERCHANT&WHOLESALERS& & •  FullLservice(( ((((((D(offers(complete(wholesaling(service( ( •  LimitedLservice(( ((((((D(offers(specialized(wholesaling(service( D(Do(not(take(;tle( D(Independently(owned( FULLLSERVICE&WHOLESALER& EXAMPLES& •  Sysco( •  Cardinal(Health( •...
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This note was uploaded on 09/23/2013 for the course MARK 3336 taught by Professor Cox during the Fall '08 term at University of Houston.

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