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Analysing Brazil’s Culture Introduction Every nation has its unique cultural backgrounds, beliefs, operations, and behaviour, and these cultural variations significantly influence the business world. It is essential for every organisation that intends to enter a new market to understand the cultural differences of the new country as it plays a significant role in business success or failure (Sarrazin, 2015). Before entering the Brazilian market, it is imperative to evaluate and understand Brazil's culture and how it might impact the soft drinks manufacturing company. Therefore, through Hofstede’s cultural dimension and Hall’s high and low context culture, this report analyses Brazil’s culture while suggesting relevant marketing implications for the global soft drinks manufacturing company. Brazil’s Culture It is the ambition of every business to seek entry into a new international market; however, the international market environment presents either a host of opportunities or threats to new entrants. The soft drinks manufacturing company seeks to enter the Brazilian market but must first understand Brazil's cultural aspect. The Brazilian culture is embedded in relationships with others; therefore, the company will have to spend more time getting to know Brazilian people personally and professionally. A personal relationship is an essential element of operating a successful business in Brazil. Cultural Dimensions Hofstede identifies various cultural dimensions which could significantly influence the operations of a business entering a new market. The cultural dimensions outline the significance of appreciating cultural differences in various countries for new market entrants. Foremost, Hofstede describes the power distance index is the degree to which individuals with less authority tolerate inequality and power (Corporate Finance Institute, 2021). In Brazil, people embrace and respect bureaucracy, the Brazilian tradition tolerates inequality which implies that entering the brazil market requires a business to acknowledge bureaucracy, and violation of authority and power in Brazil could result in Business failure. The other key cultural dimension that could significantly influence the soft drinks manufacturing company is individualism or collectivism, which determines whether a country values individuality or collectivism. The Brazilian tradition values family relations;

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