Netflix case4 analysis 4.docx - 1 Netflix Case Analysis...

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1 Netflix Case Analysis Written Assignment Unit 4
2 Introduction. Netflix was incorporated in 1997 as a tech-driven home entertainment company providing DVD rental services online. Customers were able to search for and order movies online and have the movies delivered to their doorstep. They could also conveniently return or exchange DVDs via the mailbox. This model was widely embraced, and it gave the company exponential growth in its early days, surpassing major competitors like blockbuster. The business has since then evolved to become a provider of entertainment video streaming services. This paper analyzes the business strategy, the critical issues and challenges with Netflix’s business strategy and also provides possible solutions to resolve the issues. Business Strategy. Netflix’s offer of convenient service, no late return fees, and a time-saving model addressed the major demand of the market. The brand was not only able to outlive, and its competitors like blockbuster, Movie gallery, and the likes but has now dominated the entertainment streaming space with over 140million subscribers through its unique and innovative business strategy[ CITATION Sha18 \l 2057 ]. Netflix is a platform that is heavily dependent on technological innovation. It has evolved its business model over the years to fully exploit the increasing request for online services. Some of the technological trends that the brand has leveraged to acquire and retain its subscribers are;

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