Unformatted text preview: tic. 3 c. What is the coefficient of determination? What does this statistic tell you? d. Test the validity of the model. e. Interpret each of the coefficients. 4 f. Can Pat infer that the assignment mark is linearly related to the final grade in this model? g. Can Pat infer that the midterm mark is linearly related to the final grade in this model? h. Predict Pat’s final exam mark. PROBLEM # 12.6 The marketing manager for a chain of hardware stores needed more
information about the effectiveness of the three types of advertising that the chain used. These are
localized direct mailing (in which flyers describing sales and featured products are distributed to
homes in the area surrounding a store), newspaper advertising, and local television
advertisements. To determine which type is most effective, the manager collected 1 week’s data
from 100 randomly selected stores. For each store, the following variables were recorded: •
•
•
•
• Weekly gross sales
Weekly expenditure on direct mailing
Weekly expenditures on newspaper advertising
Weekly expenditures on television commercials
All variables were recorded in thousands of dollars. 5 a. Find the regression equation. b. What is the coefficient of determination? What do these statistics tell you about the
regression equation? c. What does the standard error of estimate tell you about the regression model? d. Test the validity of the model. e. Which independent variables are linearly related to weekly gross sales in this model?
Explain. f. Compute the 95% interval of the week’s gross sales if a local store spends $800 on direct
mailing, $1,200 on newspaper advertisements, and $ 2,000 on television commercials.
(Optional) 6 g. Calculate the 95% interval of the mean weekly gross sales for all stores that spend $800
on direct mailing, $ 1,200 on newspaper advertising, and $2,000 on television
commercials. (Optional) h. Discuss the difference between the two intervals found in Parts f and g. PROBLEM # 12.7 What is multicollinearity, and how can it adversely affect multiple regression analysis? How can we tell whether multicollinearity is present? There are several clues to the presence of multicollinearity: (1) an ____________________variable known to be an important_____________________________ _________________________________________________________________________________________________________
_______________________________________. (2) a partial regression coefficient exhibits the _______________________; and/or, (3) when an ________________________________________________________________________________, the partial regression coefficients for the other variables______________________________ ____________________________________________________________________.. ___________________...
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This note was uploaded on 09/30/2013 for the course COMM 215 taught by Professor Ghatri during the Fall '08 term at Concordia Canada.
 Fall '08
 GHATRI

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