JetBlue Thrives in Deregulation.pptx - JetBlue Thrives in...

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JetBlue Thrives inDeregulationAviation Track Stars: Elisha Kiprotich, Geofrey Kemboi, Jordan Kahn,Chris Hawkins, Seth Tanner, Dallin Briggs, Marcel Bukuru
HistoryjetBlue was incorporated in Delaware inAugust 1998.Founded by David NeelemanNeeleman was born in Brazil but grewup in UtahNeeleman has founded or co-founded 4Airlines
History of InnovationAmenities: in-flight entertainment,TV at every seat, and Sirius XMsatellite radio, Leg roomMade a profit during the sharpdownturn in airline travel followingSeptember 11, 2001 attacks.Dec 7 2004 jetBlue was the launchcustomer of the E190
Marketing StrategyJetblue distribution channels in 2001 were: travel agents,7%; directtelesales,49%; and internet sales, 44%.Jetblue simplified fares structure is based on 14-day, 7-day and 3-dayadvance purchase fares.Pricing in Jetblue ranges as; checked bags and any additional bags are$150 each and $100 per person.The competition between the airlines isa lot but Jetblue has its ownprimary advantage over other competitors which are; competitive cost,high value geography and differentiated products and culture.
Passenger Services

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Term
Spring
Professor
N/A
Tags
John F Kennedy International Airport, Delta Air Lines, JetBlue Airways Corporation

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