Marketing Final Exam

04 5 top aacsb reflective msc blooms application 80

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Unformatted text preview: rettes. The e-cigarette has been heralded as an innovative product that serves a need for smokers by helping them quit the habit. This innovative product was developed from changes in which environment? a. Demographic b. Technological c. Economic d. Social e. Competitive ANS: B Innovation is part of the technological environment. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Application 81. Refer to E-cigarettes. The Food and Drug Administration is part of which environmental factor affecting the marketing of this product? a. Demographic b. Technological c. Political and legal d. Competitive e. Economic ANS: C The Food and Drug Administration is federal regulatory agency. PTS: 1 REF: 50 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy, natural pet care and holistic pet products. All of the products sold at the salon will be of the highest quality and made of all-natural ingredients. Tumlin wants to pamper pets just like a spa pampers its owners. To determine the feasibility of the grooming salon, Tumlin hired a marketing researcher who studied all the market information available and determined that single, white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin. The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. 82. Refer to Dog Spa. The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin’s grooming salon is called a: a. target market b. buying center c. mass market d. consumer cluster e. demography ANS: A A defined group of consumers that is most likely to buy a firm’s product is a target market. PTS: 1 REF: 39 Thinking KEY: CB&E Model Customer OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Application 83. Refer to Dog Spa. The fact that people would actually treat their dogs to a luxurious spa treatment reflects a change in _____ factors within the external environment. a. demographic b. social c. d. e. technological geographic political ANS: B Social factors include our attitudes, values, and lifestyles. PTS: 1 REF: 40 Thinking KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 84. Refer to Dog Spa. Describing the market for Tumlin’s grooming salon in terms of age and marital status reflects the use of _____ characteristics. a. psychographic b. demographic c. anthropological d. geographic e. sociological ANS: B Vital statistics such as age, race, income, and marital status are demographic characteristics. PTS: 1 REF: 42 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Application 85. Refer to Dog Spa. Tumlin is developing a strategic marketing plan to cover the...
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This document was uploaded on 09/29/2013.

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