Marketing Final Exam

08 4 top aacsb reflective msc blooms knowledge 47 jane

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Unformatted text preview: tegy OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Application 46. A series of stages determined by a combination of age, marital status, and the presence or absence of children is known as the: a. generation gap b. family life cycle c. maturation process d. segmentation cycle e. psychographic process ANS: B This describes the family life cycle. PTS: 1 REF: 126-127 Thinking KEY: CB&E Model Customer OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 47. Jane graduated from high school in 1978, is married, and has two teenage children. Most of Jane’s friends from high school have children who have already graduated from college and gotten married, and some have grandchildren. Jane and her former classmates are at different stages of the: a. internalization phase b. segmentation process c. family life cycle d. psychographic cycle e. maturation process ANS: C The family life cycle is a series of stages determined by a combination of age, marital status, and the presence or absence of children. PTS: 1 REF: 126-127 Thinking KEY: CB&E Model Customer OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Application 48. Evenflo makes baby gates to keep toddlers away from stairs. What demographic segmentation variable will Evenflo use to identify its target market? a. Gender b. Benefit c. Usage rate d. Family life cycle e. Ethnic ANS: D The segment is families with young children. PTS: 1 REF: 126-127 Thinking KEY: CB&E Model Strategy OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Application 49. Which of the following businesses would be most likely to use family life cycle segmentation? a. Those that produce and market computer software and hardware b. The snack industry c. Fast-food restaurants d. Business-to-business marketers e. Wedding planners, couples-only resorts, and day care centers ANS: E People in different stages of the family life cycle would be most likely getting married, going on a couples-only trip, or needing the services of a day care center. PTS: 1 REF: 126-127 Thinking KEY: CB&E Model Strategy OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Evaluation 50. _____ segmentation is based on personality, motives, and lifestyles. a. Psychographic b. Demographic c. Benefit d. Family life cycle e. Character ANS: A Personality, motives, and lifestyles are bases of psychographic segmentation. PTS: 1 REF: 127 Thinking KEY: CB&E Model Strategy OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 51. All of the following are bases for psychographic segmentation EXCEPT: a. benefits b. personality c. motives d. e. lifestyles geodemographics ANS: A Benefit segmentation is a different segmentation strategy that groups customers on the basis of their needs and wants. PTS: 1 REF: 127 Thinking KEY: CB&E Model Strategy OBJ: 08-4 TOP: AACSB Reflective MSC: BLOOMS Analysis 52. A Small World is a nonprofit retail store that sells gift items made by artisans from over 30 different countries. This store provides employment to craftspeople in developing nations an...
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