{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Final Exam

1 ref 106 thinking key cbe model strategy obj 07 3 top

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: on b. reinstatement c. selective retention d. re-establishment e. reintermediation ANS: E This is the definition of reintermediation. PTS: 1 REF: 106 Thinking KEY: CB&E Model Distribution OBJ: 07-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 11. A cooperative agreement between business firms is called a: a. shared capital contract b. global partner development strategy c. strategic alliance d. joint contract e. comarketing effort ANS: C This is the definition of a strategic alliance. PTS: 1 REF: 106 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 12. IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words, the two companies have joined in a: a. retail cooperative b. direct investment venture c. transactional relationship d. strategic alliance e. synergistic relationship ANS: D A strategic alliance is a cooperative agreement between business firms. PTS: 1 REF: 106 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Application 13. Sometimes a _____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs). a. shared capital contract b. global partner development strategy c. strategic alliance d. cobranding effort e. market cooperative ANS: C A strategic alliance is a cooperative agreement between business firms. PTS: 1 REF: 106 OBJ: 07-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Application 14. Which of the following means that a firm believes an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely? a. Amae b. Trust c. Relationship quality d. Strategic alliance e. Relationship commitment ANS: E Relationship commitment is a firm’s belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely. PTS: 1 REF: 107 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 15. DHL maintains a strategic alliance with UPS because it has confidence in UPS’s reliability and integrity. This condition is referred to as: a. trust b. tomo c. commitment d. amae e. reciprocity ANS: A Trust is the condition that exists when one partner has confidence in an exchange partner’s reliability and integrity. PTS: 1 REF: 107 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Application 16. In Japan, reciprocity and personal relationships contribute to the development of: a. global ventures b. amae c. agricola d. keiretsu e. an independent network of small retailers ANS: B Amae is the feeling of nurturing concern for, and dependence upon, ano...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern