Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: on b. reinstatement c. selective retention d. re-establishment e. reintermediation ANS: E This is the definition of reintermediation. PTS: 1 REF: 106 Thinking KEY: CB&E Model Distribution OBJ: 07-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 11. A cooperative agreement between business firms is called a: a. shared capital contract b. global partner development strategy c. strategic alliance d. joint contract e. comarketing effort ANS: C This is the definition of a strategic alliance. PTS: 1 REF: 106 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 12. IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words, the two companies have joined in a: a. retail cooperative b. direct investment venture c. transactional relationship d. strategic alliance e. synergistic relationship ANS: D A strategic alliance is a cooperative agreement between business firms. PTS: 1 REF: 106 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Application 13. Sometimes a _____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs). a. shared capital contract b. global partner development strategy c. strategic alliance d. cobranding effort e. market cooperative ANS: C A strategic alliance is a cooperative agreement between business firms. PTS: 1 REF: 106 OBJ: 07-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Application 14. Which of the following means that a firm believes an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely? a. Amae b. Trust c. Relationship quality d. Strategic alliance e. Relationship commitment ANS: E Relationship commitment is a firm’s belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely. PTS: 1 REF: 107 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 15. DHL maintains a strategic alliance with UPS because it has confidence in UPS’s reliability and integrity. This condition is referred to as: a. trust b. tomo c. commitment d. amae e. reciprocity ANS: A Trust is the condition that exists when one partner has confidence in an exchange partner’s reliability and integrity. PTS: 1 REF: 107 Thinking KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Application 16. In Japan, reciprocity and personal relationships contribute to the development of: a. global ventures b. amae c. agricola d. keiretsu e. an independent network of small retailers ANS: B Amae is the feeling of nurturing concern for, and dependence upon, ano...
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This document was uploaded on 09/29/2013.

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