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Marketing Final Exam

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Unformatted text preview: y OBJ: 02-10 TOP: AACSB MSC: BLOOMS Synthesis Chapter 4—The Marketing Environment TRUE/FALSE 1. Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. Since the product was designed primarily for diabetics, healthcare professionals who treat diabetics are its primary target market. ANS: F The target market consists of the diabetics for whom the product was designed. PTS: 1 REF: 39 Thinking KEY: CB&E Model Customer OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Application 2. Marketers can control the external environment in which their organizations operate. ANS: F Although marketers can control the marketing mix and perhaps influence the external environment, they cannot control the external environment in which their organizations operate. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Comprehension 3. Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 40 OBJ: 04-1 KEY: CB&E Model Strategy 4. Social change is perhaps the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Evaluation REF: 40 OBJ: 04-2 KEY: CB&E Model Strategy 5. The practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle is known as aggregate lifestyles. ANS: F This is the definition of component lifestyles. PTS: 1 REF: 41 KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Diversity MSC: BLOOMS Knowledge 6. The phenomenon of working women has had a greater effect on marketing than has any other social change. ANS: T PTS: 1 TOP: AACSB Diversity MSC: BLOOMS Evaluation REF: 41-42 OBJ: 04-2 KEY: CB&E Model Customer 7. Psychography is the study of people’s vital statistics such as age and location. ANS: F Demography is the study of vital statistics. PTS: 1 REF: 42 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 8. Generation Y is the most ethnically diverse generation the nation has ever seen. ANS: T PTS: 1 TOP: AACSB Diversity MSC: BLOOMS Comprehension REF: 44 OBJ: 04-3 KEY: CB&E Model Customer 9. Generation Y was the first generation of latchkey children––products of dual-career and/or divorced households. ANS: F Generation X was the first generation of latchkey children. PTS: 1 REF: 44 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 10. The Hispanic population is driving minority growth in the United States. ANS: T PTS: 1 TOP: AACSB Diversity MSC: BLOOMS Comprehension REF: 45 OBJ: 04-4 KEY: CB&E Model Customer 11. Rising incomes mean a higher standard of living. ANS: F Not necessarily. Increased s...
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