Marketing Final Exam

1 ref 84 thinking key cbe model strategy obj 06 4 top

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Unformatted text preview: TS: 1 REF: 83 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Application 48. Marketing managers often use in-store promotions to stimulate sales of: a. b. c. d. e. technical products high-involvement products high-priced products industrial products low-involvement products ANS: E Because a low-involvement product has low potential risk for the consumer, it is easier to influence the consumer at the point of purchase. Marketing managers can use attention-getting devices to induce trial purchases. PTS: 1 REF: 84 Thinking KEY: CB&E Model Strategy OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 49. All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT: a. gender b. age c. reference groups d. lifestyles e. personality ANS: C See Exhibit 6.3. Reference groups are a social influence. PTS: 1 REF: 84-85 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Analysis 50. _____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and is transmitted from one generation to the next. a. Socialization b. Customerization c. Consumerism d. Lifestyle e. Culture ANS: E This is the definition of culture. PTS: 1 REF: 84 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Knowledge 51. All of the following are characteristics of culture EXCEPT: a. culture is pervasive b. culture is learned c. culture is functional d. culture is an inherent trait e. culture is dynamic ANS: D People are not born with culture––it is learned. PTS: 1 REF: 85 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Analysis 52. The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine, much less feed it to their babies, indicates how _____ influences the consumer decision-making process. a. culture b. perception c. motivation d. family life-cycle stage e. reference group membership ANS: A Human interaction from one generation to the next shapes the habits of a society. This shaping of habits is a function of culture. PTS: 1 REF: 85 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Application 53. Physicians need to be aware of how _____ influences consumer behavior. For example, with Chinese patients, the doctor should remember the Chinese believe that foods can assist in healing disease, so he or she would need to inquire about food choices and preferences. When dealing with Muslim patients, a doctor may need to share a small bit of personal information about himself or herself to gain the patient’s trust. When dealing with a Russian patient, bad news is given to accompanying friends and relatives, not the patient. a. culture b. perception c. motivation d. family life cycle stage e. reference group membership ANS: A Human interaction from one generation to th...
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