Marketing Final Exam

13 2 top aacsb reflective msc blooms application 99

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Unformatted text preview: r to R. H. Kurt & Son. When Kurt solicits an order from a sporting goods store, it engages in a _____ function. a. logistical b. functional c. facilitating d. customerized e. transactional ANS: E See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 99. Refer to R. H. Kurt & Son. Given the nature of the products carried by Kurt, what level of distribution intensity would be most appropriate? a. Extensive b. Intensive c. Reflexive d. Unitary e. Selective ANS: E These products are shopping goods, and the manufacturers would want consumers to seek out their products to maintain a superior product image. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 100. Refer to R. H. Kurt & Son. If Kurt wishes to make sure its gunsmith service is profitable, it must consider: a. how it can minimize the time a customer must wait for his or her rifle to be repaired b. how the opening of hunting season will affect demand for its services c. d. e. how to maintain an adequate staff whether to ship the repaired rifle to the customer or the retailer all of these options ANS: E The three major areas of concern for a service provides are minimizing wait times, managing service capacity, and improving service delivery. PTS: 1 REF: 214 Thinking KEY: CB&E Model Distribution OBJ: 13-8 TOP: AACSB Reflective MSC: BLOOMS Application Redbox Movie DVD sales represent a $16 billion market, and rentals make up another $7.5 billion. Naturally, production studios would prefer consumers purchase DVDs rather than rent them. Production studios like Twentieth-Century Fox, Warner Bros., and General Electric refused to sell new releases to Redbox, a DVD vending machine company, until almost a month after new releases arrived in stores. Redbox, the ubiquitous DVD rental red kiosks found in and outside of convenience stores, grocery stores, drugstores, fast-food restaurants, and Walmart, is cutting in on production companies’ profits. These studios are tangled in lawsuits with Redbox. Sony, Paramount, and Lionsgate, on the other hand, permit distribution through Redbox, and Disney allows third-party distribution to Redbox. With more than 20,000 kiosks now in operation, Redbox ranks fifth in DVD rental revenues, which is impressive considering the rental fee is only $1.00. But Blockbuster is trying to steal vending market share by allowing NCR Corporation, known for ATM machines, to license its name to place Blockbuster Express kiosks in similar types of locations. 101. Refer to Redbox. Warner Bros., Blockbuster, Redbox, Walmart, and third-party DVD distributors are part of a: a. distribution cooperative b. marketing mix c. transportation channel d. marketing channel e. logistics system ANS: D A marketing channel is a set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business...
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