Unformatted text preview: r to R. H. Kurt & Son. When Kurt solicits an order from a sporting goods store, it engages in
a _____ function.
See Exhibit 13.2.
KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 99. Refer to R. H. Kurt & Son. Given the nature of the products carried by Kurt, what level of
distribution intensity would be most appropriate?
These products are shopping goods, and the manufacturers would want consumers to seek out
their products to maintain a superior product image.
KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 100. Refer to R. H. Kurt & Son. If Kurt wishes to make sure its gunsmith service is profitable, it must
how it can minimize the time a customer must
wait for his or her rifle to be repaired
how the opening of hunting season will affect
demand for its services c.
e. how to maintain an adequate staff
whether to ship the repaired rifle to the
customer or the retailer
all of these options ANS: E
The three major areas of concern for a service provides are minimizing wait times, managing
service capacity, and improving service delivery.
KEY: CB&E Model Distribution OBJ: 13-8 TOP: AACSB Reflective MSC: BLOOMS Application Redbox
Movie DVD sales represent a $16 billion market, and rentals make up another $7.5 billion.
Naturally, production studios would prefer consumers purchase DVDs rather than rent them.
Production studios like Twentieth-Century Fox, Warner Bros., and General Electric refused to sell
new releases to Redbox, a DVD vending machine company, until almost a month after new
releases arrived in stores. Redbox, the ubiquitous DVD rental red kiosks found in and outside of
convenience stores, grocery stores, drugstores, fast-food restaurants, and Walmart, is cutting in on
production companies’ profits. These studios are tangled in lawsuits with Redbox. Sony,
Paramount, and Lionsgate, on the other hand, permit distribution through Redbox, and Disney
allows third-party distribution to Redbox. With more than 20,000 kiosks now in operation,
Redbox ranks fifth in DVD rental revenues, which is impressive considering the rental fee is only
$1.00. But Blockbuster is trying to steal vending market share by allowing NCR Corporation,
known for ATM machines, to license its name to place Blockbuster Express kiosks in similar
types of locations.
101. Refer to Redbox. Warner Bros., Blockbuster, Redbox, Walmart, and third-party DVD distributors
are part of a:
A marketing channel is a set of interdependent organizations that facilitate the transfer of
ownership as products move from producer to business...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model