Marketing Final Exam

166 167 thinking key cbe model product obj 10 5 top

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Unformatted text preview: f the following functions? a. To facilitate product use and convenience b. To contain and protect the product c. To reduce environmental damage d. To facilitate recycling e. To promote the product ANS: A The other functions of packaging are containment and protection, promotion, the facilitation of recycling, and the reduction of environmental damage. PTS: 1 REF: 166-167 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Application 99. The two types of package labeling in common usage today are: a. informational and persuasive b. promotional and nonpromotional c. functional and persuasive d. government mandated and seller controlled e. motivational and required ANS: A Persuasive labeling focuses on a promotional theme or logo, whereas informational labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. PTS: 1 REF: 167 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 100. Labels that contain standard promotional claims like “new,” “improved,” and “super” are examples of _____ labels. a. descriptive b. functional c. repositioning d. informational e. persuasive ANS: E Persuasive labels primarily focus on a promotional theme or logo and try to sell the customer on a new or changed feature. PTS: 1 REF: 167 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Application 101. Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as: a. informational labeling b. persuasive labeling c. cognitive labeling d. rational labeling e. restrictive labeling ANS: A This is the definition of informational labeling. PTS: 1 REF: 167 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 102. Statements on Kashi cereals and breakfast bars stating that they have no artificial colors, flavors, or preservatives would most likely be an example of _____ labeling. a. primary b. required c. informational d. functional e. environmental ANS: C Informational labeling is designed to help consumers make proper product selections. PTS: 1 REF: 167 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Application 103. Mia’s new raincoat contains a label that reads “Professional Dry Clean Only.” This is an example of a(n) _____ label. a. data b. union mandated c. persuasive d. informational e. functional ANS: D Informational labeling is designed to help consumers in making proper product selections and to lower cognitive dissonance after the purchase. These labels often include care and use information and an explanation of construction standards. PTS: 1 REF: 167 OBJ: 10-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Product MSC: BLOOMS Application 104. Which of the following statements about bar codes is true? a. Bar codes are also called unive...
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This document was uploaded on 09/29/2013.

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