Marketing Final Exam

99 thinking key cbe model customer obj 06 8 top aacsb

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Unformatted text preview: a belief. PTS: 1 REF: 99 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Definition 110. Christian understands that a Black Diamond brand tent is suitable for several weather conditions, such as rain, snow, and sweltering heat. This is a description of his _____ about the Black Diamond tent. a. beliefs b. attitudes c. standards d. motives e. valuations ANS: A A belief is an organized pattern of knowledge that an individual holds as true about his or her world. PTS: 1 REF: 99 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 111. _____ are learned tendencies to respond consistently toward a given object. a. Motivational cues b. Cultures c. Lifestyles d. Perceptions e. Attitudes ANS: E This is the definition of attitudes. PTS: 1 REF: 99 OBJ: 06-8 TOP: AACSB Reflective Thinking KEY: CB&E Model Customer 112. An attitude toward a product is: a. b. c. d. e. MSC: BLOOMS Knowledge easy to change a person’s point of view about the product the same as a belief the same as “intention to buy” of short duration ANS: B “Point of view” is a simpler way to state “learned tendency to respond consistently.” Both denote an opinion. PTS: 1 REF: 99 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 113. A few years ago, tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged. Then tea manufacturers started promoting the health benefits of tea. Since the introduction of the research on how tea provides the body with useful antioxidants, tea consumption has increased by more than 25 percent, and it appears its market share will continue to grow, especially among young women in their twenties. This is an illustration of how promotion can: a. change the importance of beliefs about product attributes b. change beliefs about product attributes c. add new beliefs about product attributes d. reinforce current beliefs about product attributes e. discover consumer needs about product attributes ANS: C The companies are attempting to changed consumers’ attitudes by creating new beliefs about an attribute not considered previously. PTS: 1 REF: 99 OBJ: 06-8 Thinking KEY: CB&E Model Customer | CB&E Model Strategy TOP: AACSB Reflective MSC: BLOOMS Application New Car Purchase Zena has been promoted to VP at the management consulting firm she works for. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to...
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This document was uploaded on 09/29/2013.

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