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Unformatted text preview: a belief.
KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Definition 110. Christian understands that a Black Diamond brand tent is suitable for several weather conditions,
such as rain, snow, and sweltering heat. This is a description of his _____ about the Black
A belief is an organized pattern of knowledge that an individual holds as true about his or her
KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 111. _____ are learned tendencies to respond consistently toward a given object.
This is the definition of attitudes.
PTS: 1 REF: 99 OBJ: 06-8 TOP: AACSB Reflective Thinking
KEY: CB&E Model Customer
112. An attitude toward a product is:
e. MSC: BLOOMS Knowledge
easy to change
a person’s point of view about the product
the same as a belief
the same as “intention to buy”
of short duration ANS: B
“Point of view” is a simpler way to state “learned tendency to respond consistently.” Both denote
KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 113. A few years ago, tea was a product with relatively little growth and was considered to be a
product for the old and the middle-aged. Then tea manufacturers started promoting the health
benefits of tea. Since the introduction of the research on how tea provides the body with useful
antioxidants, tea consumption has increased by more than 25 percent, and it appears its market
share will continue to grow, especially among young women in their twenties. This is an
illustration of how promotion can:
change the importance of beliefs about
change beliefs about product attributes
add new beliefs about product attributes
reinforce current beliefs about product
discover consumer needs about product
The companies are attempting to changed consumers’ attitudes by creating new beliefs about an
attribute not considered previously.
KEY: CB&E Model Customer | CB&E Model Strategy TOP: AACSB Reflective
MSC: BLOOMS Application New Car Purchase
Zena has been promoted to VP at the management consulting firm she works for. Her new status
has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over
100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena
consider a car produced in the United States because the firm has a policy of supporting U.S.
businesses. Zena began her quest for a new car by visiting several car dealers and obtaining
pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car
and Driver ratings, and other consumer rating publications to...
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This document was uploaded on 09/29/2013.
- Fall '13