Marketing Final Exam

Aacsb reflective msc blooms application 21

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Unformatted text preview: dcasts, watch videos, and generally consume media. PTS: 1 REF: 358 OBJ: 22-4 Thinking KEY: CB&E Model Strategy | CB&E Model Customer TOP: AACSB Reflective MSC: BLOOMS Application 21. “Conversationalists” are social media users who: a. post comments, ratings, and reviews of b. c. d. e. products and services on blogs and forums read blogs, listen to podcasts, and watch videos visit many social media sites every day post status updates on social networking sites and microblogging services such as Twitter use RSS feeds to collect information and vote for Web sites online ANS: D The relatively new category of “conversationalists” represents 31 percent of social media users. PTS: 1 REF: 358 OBJ: 22-4 Thinking KEY: CB&E Model Strategy | CB&E Model Customer Comprehension TOP: AACSB Reflective MSC: BLOOMS 22. A publicly accessible Web page that functions as an interactive journal is called a(n): a. blog b. profile c. tweet d. electronic diary e. status page ANS: A This is the definition of a blog, on which readers can post comments on the author’s entries. PTS: 1 REF: 358 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Knowledge 23. Marketers can adapt their messages more frequently by using _____ than with any other communication channel. a. b. c. d. press releases corporate blogs virtual worlds radio advertising e. media sharing sites ANS: B Corporate blogs are designed to be updated daily; their dynamic and flexible nature allows marketers the opportunity to adapt their messages more frequently than any other communication channel. PTS: 1 REF: 358 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion Comprehension TOP: AACSB Reflective MSC: BLOOMS 24. Patrick goes to the movies three or four times each week. He operates a blog where he writes long, detailed reviews of the latest releases. Patrick’s blog would best be described as a: a. media sharing blog b. microblog c. noncorporate blog d. collaborative blog e. corporate blog ANS: C Noncorporate blogs are independent and not associated with the marketing efforts of any particular company or brand. The information on noncorporate blogs is not controlled by marketers. PTS: 1 REF: 359 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity 25. Blogs with strict post length limits are called: a. b. c. d. e. TOP: AACSB Reflective MSC: BLOOMS Application password-protected blogs beta blogs miniblogs private blogs microblogs ANS: E This is the definition of microblogs. Twitter, the most popular microblogging platform, requires that posts be no more than 140 characters long. PTS: 1 REF: 365 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Knowledge 26. Marcie and Alyssa are going to the football game this afternoon. Alyssa notices that Marcie is sitting at her computer, and she calls out to ask if Marcie is ready to go....
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