Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: gorizes human needs into four levels: physiological needs, safety needs, social needs, and esteem needs. ANS: F Maslow’s hierarchy of needs categorizes human needs into five levels: physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. PTS: 1 REF: 97 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 16. There are two types of learning: concrete and abstract. ANS: F The two types of learning are experiential and conceptual. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 17. By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products, Nabisco is attempting to capitalize on stimulus generalization. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 99 OBJ: 06-8 KEY: CB&E Model Product 18. Stimulus discrimination is a learned ability to differentiate among similar products. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 99 OBJ: 06-8 KEY: CB&E Model Customer 19. An attitude is a physiological difference among consumers. ANS: F An attitude is a learned tendency to respond consistently toward a given object. PTS: 1 REF: 99 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge MULTIPLE CHOICE 1. The processes individuals use when making a purchase decision are called: a. consumer behavior b. marketing c. consumerism d. perceptual mapping e. database mining ANS: A Consumer behavior describes how consumers make purchase decisions. PTS: 1 REF: 75 Thinking KEY: CB&E Model Customer OBJ: 06-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 2. The steps of the consumer decision-making process in order are: a. need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior b. need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior c. need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation d. information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction e. need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior ANS: E See Exhibit 6.1. PTS: 1 REF: 76 Thinking KEY: CB&E Model Customer OBJ: 06-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 3. Which step in the consumer decision-making process is a result of an imbalance between actual and desired states? a. Evaluation of alternatives b. Want recognition c. Purchase d. Need recognition e. Postpurchase behavior ANS: D Need recognition is the result of an imbalance between actual and desired states. PTS: 1 REF: 76 Thinking KEY: CB&E Model Customer OBJ: 06-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 4. Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired...
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This document was uploaded on 09/29/2013.

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