Marketing Final Exam

Aacsb reflective msc blooms knowledge 80 cashtown

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Unformatted text preview: CSB Reflective MSC: BLOOMS Knowledge 80. Cashtown Used Cars aired a radio spot announcing, “Today only, previously owned cars are only $200!” Meghan just wanted some kind of in-town transportation. When she went to Cashtown, the salesperson said, “We have only one $200 car left, and it’s not the kind of car I’d want my wife to drive. However, we do have some great deals on newer models.” Meghan went home with an $8,000 used car. Cashtown is probably practicing: a. decoy pricing b. deal pricing c. functional pricing d. bait pricing e. price pressuring ANS: D Bait pricing tries to get customers into the store with misleading advertising and then uses highpressure selling to persuade the consumer to buy something else more expensive. PTS: 1 REF: 329-330 Thinking KEY: CB&E Model Pricing OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Application 81. Which type of pricing means pricing at odd-numbered prices to connote bargains and pricing at even-numbered prices to imply quality? a. Bait pricing b. Price bundling c. 1–2 pricing d. Odd–even pricing e. Two-part pricing ANS: D This describes odd–even pricing (or psychological pricing). PTS: 1 REF: 330 Thinking KEY: CB&E Model Pricing OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 82. If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains and at even-numbered amounts to denote quality, he or she is using: a. two-part pricing b. price lining c. price bracketing d. decoy pricing e. psychological pricing ANS: E Odd–even pricing is also called psychological pricing. PTS: 1 REF: 330 Thinking KEY: CB&E Model Pricing 83. Odd–even pricing is also called: a. b. c. d. e. OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge psychological pricing 1–2 pricing bait pricing price bundling two-part pricing ANS: A This pricing is also called psychological pricing and uses odd-numbered prices to connote bargains and even-numbered pricing to imply quality. PTS: 1 REF: 330 Thinking KEY: CB&E Model Pricing OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 84. Marketing two or more products in a single package for a special price is known as: a. price bundling b. two-part pricing c. psychological pricing d. price lining e. family pricing ANS: A This is the definition of price bundling. PTS: 1 REF: 330 Thinking KEY: CB&E Model Pricing OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 85. The $149 Atlanta Braves MVP package includes tickets to a Braves game, the Georgia Aquarium, Stone Mountain Park, the World of Coca-Cola museum, and Six Flags amusement park. Its pricing technique is known as: a. price lining b. two-part pricing c. psychological pricing d. price bundling e. bait pricing ANS: D Marketing two or more products in a single package for a special price is called price bundling. PTS: 1 REF: 330 Thinking KEY: CB&E Model Pricing OBJ: 20-3 TOP: AACSB Reflective MSC: BLOOMS Application 86. The Atlanta Braves Family Value Pack in...
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This document was uploaded on 09/29/2013.

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