Marketing Final Exam

Aacsb reflective msc blooms knowledge 85 polo brand

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Unformatted text preview: nflict d. secondary conflict e. parallel conflict ANS: C This describes vertical conflict, which typically occurs between the manufacturer and wholesaler or between the manufacturer and retailer. PTS: 1 REF: 212-213 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 85. Polo brand apparel can be purchased through fine department stores nationwide. However, Polo apparel can also be purchased through Polo stores, which creates the potential for _____ conflict in the channel of distribution. a. primary b. secondary c. horizontal d. vertical e. parallel ANS: D Vertical conflict is a channel conflict that occurs between different levels of a marketing channel. PTS: 1 REF: 212-213 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application 86. _____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage. a. Selective partnering b. Direct distribution c. Channel partnering d. e. Intensive integration Closed channel distribution ANS: C This is the definition of channel partnering, which is also called channel cooperation. PTS: 1 REF: 213 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 87. _____ occurs when products are distributed through unauthorized marketing channels. a. Black marketing b. Countertrading c. Channel malfeasance d. Gray marketing e. Reverse channeling ANS: D These channels include unauthorized channels intermediaries. PTS: 1 REF: 213-214 Thinking KEY: CB&E Model Distribution OBJ: 13-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 88. Many large champagne sellers do their own importing and desire to maintain independent price points in different markets. Thus, a bottle of champagne might cost $45 in the United States, while the same bottle might be only 20 euros (about $30) in France. It is often profitable to buy the wine in Europe, typically from an unauthorized distributor, and resell it in the United States. U.S. wine merchants who do so would be engaging in: a. black marketing b. channel malfeasance c. countertrading d. reverse channeling e. gray marketing ANS: E Gray marketing occurs when products are distributed through unauthorized marketing channels. PTS: 1 REF: 213-214 Thinking KEY: CB&E Model Distribution OBJ: 13-7 TOP: AACSB Reflective MSC: BLOOMS Application 89. It seems counterintuitive, but Jon Jordan, CEO of Southern Audio Services (SAS) in Baton Rouge, wants to curb the number of dealers who are selling his car speakers. Jordan understands that he can’t handpick all his vendors, but he never expected the rise in unauthorized dealers that came with the e-commerce boom. When Jordan decided to look for the SAS name on eBay, he came up thousands of sellers. These eBay sellers are engaging in: a. black marketing b. channel malfeasance c. countertrading d. e. reverse channeling gray marketing ANS: E Gray marketing occurs when pro...
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