Marketing Final Exam

Application 17 which of the following is a criticism

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Unformatted text preview: Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 17. Which of the following is a criticism of multinational corporations? a. Multinationals sometimes support reactionary and oppressive regimes. b. Multinationals require excessive employment information. c. Countertrading d. The transference of labor-intensive technology e. Multinationals do not do enough to standardize their marketing mixes. ANS: A Multinationals sometimes support reactionary and oppressive regimes if it is in their best interests to do so. PTS: 1 REF: 58 OBJ: 05-2 Thinking KEY: CB&E Model International Perspective 18. A company that is capital intensive: a. b. c. d. e. TOP: AACSB Reflective MSC: BLOOMS Analysis has an altered fiscal strategy for overseas operations spends more on equipment than on labor makes better use of benchmarking than other types of business creates employment monopolies must engage in countertrading due to restrictive foreign legislature ANS: B Capital intensive means the company spends more for equipment than for labor and is a criticism of multinational companies because it does need a significant labor force. PTS: 1 REF: 58 Thinking KEY: CB&E Model Strategy OBJ: 05-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 19. With a _____, a firm produces standardized products to be sold the same way all over the world. a. traditional marketing strategy b. global marketing standardization approach c. product extension approach d. culturally based marketing strategy e. synergistic approach to marketing ANS: B Global marketing standardization is the production of uniform products that can be sold the same way all over the world. PTS: 1 REF: 58 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Knowledge 20. Global marketing standardization: a. b. c. d. e. is becoming less popular with the large multinationals encourages product, packaging, and advertising variations for each nation or local market actually raises production costs presumes markets throughout the world are becoming more alike is more popular with consumer products than with industrial goods ANS: D With a global marketing standardization approach, a firm produces standardized products to be sold the same way worldwide. This approach assumes all customers have the same needs and wants. PTS: 1 REF: 58 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Analysis 21. The Victorinox Swiss Army Knife is found all over the world. It is manufactured and marketed similarly to all consumers. Victorinox uses a(n): a. ethnocentric strategy b. global marketing standardization approach c. d. e. synergistic approach to globalization cultural marketing strategy traditional approach to marketing ANS: B Global standardization produces uniform products that can be sold the same way all over the world. PTS: 1 REF: 58 OBJ: 05-2 TOP: AACSB Reflectiv...
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