Marketing Final Exam

B basic research aims to expand the frontiers of

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Unformatted text preview: wledge but is not aimed at a specific, pragmatic problem. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Application 58. Which type of research attempts to develop new or improved products? a. Basic b. Synergistic c. Secondary d. e. Primary Applied ANS: E This is the definition of applied research. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 59. A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods. What type of research does this represent? a. Basic b. Applied c. Secondary d. Synergistic e. Idiosyncratic ANS: B Applied research attempts to develop new or improved products. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Application 60. Almost any product in India, from tap water to milk, has traces of toxins due to the overuse and misuse of insecticides by Indian farmers, but the government expects multinational corporations (MNCs) operating in India to produce food that is toxin free. In this way, both _____ factors influence the operating environment for foreign firms. a. social and technological b. technological and legal c. economic and legal d. economic and social e. technological and demographic ANS: B It is technological in that the insecticides are a product of technology. The expectations for MNCs are a product of the legal environment. PTS: 1 REF: 48-49 Thinking KEY: CB&E Model Strategy OBJ: 04-6 | 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 61. Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part the external environment of all organizations. a. economic investment b. political and legal c. research and development d. competitive e. demographic ANS: B Every aspect of the marketing mix is subject to laws and restrictions, which are part of the political and legal environment. PTS: 1 REF: 49 KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Technology MSC: BLOOMS Comprehension 62. When Universal Studios Japan opened, health inspectors discovered the theme park had piped industrial-use water not suitable for drinking into its drinking fountains. The problem was unanticipated and costly to repair. This is primarily an example of how _____ factors can cause a business to incur unexpected costs. a. social b. economic c. competitive d. cultural e. political and legal ANS: E The drinking water is subject to laws and restrictions, which are elements of the political and legal environment. PTS: 1 REF: 49 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 63. Every night, Universal Studios Japan hosts a fireworks display. The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explos...
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This document was uploaded on 09/29/2013.

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