Marketing Final Exam

Blooms 46 more than percent of the us population owns

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Unformatted text preview: ew platforms mean consumers can access popular social media sites from almost anywhere. PTS: 1 REF: 363 OBJ: 22-6 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 46. More than _____ percent of the U.S. population owns a mobile phone. a. 25 b. 40 c. d. e. 55 75 90 ANS: D The large number of mobile phone users in the United States is one reason why the mobile platform has become such an effective marketing tool—especially when targeting a younger audience. PTS: 1 REF: 363 OBJ: 22-6 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Customer | CB&E Model Promotion MSC: BLOOMS Comprehension 47. Modern mobile advertising as a viable marketing strategy has become possible primarily because of the development of: a. b. c. d. e. the microchip the PC Smartphone technology tablet laptops GPS technology ANS: C With a Smartphone, individuals can read a blog, post to Facebook, write an e-mail, play a multiplayer game, use GPS technology—among many other tasks. Smartphone technology has opened the door to modern mobile advertising as a viable marketing strategy. PTS: 1 REF: 363-364 OBJ: 22-6 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 48. Johanna is a loyal customer of The Beanery, a regional coffee shop chain. Whenever Johanna is found to be within a geofenced area owned by The Beanery, she receives a text message on her BlackBerry offering her money off a coffee drink at a nearby store. The Beanery appears to be using: a. stealth marketing b. viral marketing c. micronetworking d. Bluetooth marketing e. widgets ANS: D With Bluetooth marketing, a signal is sent to Bluetooth-enabled devices, allowing marketers to send targeted messages to users based on their geographic locations. PTS: 1 REF: 364 OBJ: 22-6 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Customer | CB&E Model Promotion MSC: BLOOMS Application 49. One difference between apps and widgets is that: a. widgets are often cheaper to develop than b. c. d. e. apps apps cannot be used in a mobile-ready format widgets cannot be run entirely within online platforms apps tend to broaden an organization’s listening system, while widgets narrow it apps offer new content only, while widgets offer new and already-existing content ANS: A Widgets are software applications that run entirely within existing online platforms. They are often cheaper than apps to develop. PTS: 1 REF: 365 OBJ: 22-6 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Analysis 50. One of the most recent developments on the social media scene is that: a. it will soon be possible to repost another b. c. d. e. user’s message on Twitter organizations will be able to host virtual networking events and “meet and greets” in the virtual world searches on Bing will feature a Facebook module that sho...
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This document was uploaded on 09/29/2013.

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