Marketing Final Exam

Blooms analysis 6 all of the following are factors in

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Unformatted text preview: s in the external environment affecting marketing EXCEPT: a. the marketing mix b. economic conditions c. technology d. political and legal factors e. the competition ANS: A The marketing mix is created by the company. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Analysis 7. Susan is the director of marketing for a company that sells recreational vehicles and is developing a marketing plan to cover the next five years of business. Which of the following is an uncontrollable factor Susan must consider in her plan? a. Place or distribution factors b. Media buying factors c. Economic factors d. Promotional literature e. Pricing strategy for warranty services ANS: C All but economic factors are controllable factors. PTS: 1 REF: 40 Thinking KEY: CB&E Model Marketing Plan OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Application 8. Marketing managers cannot control _____, but they can sometimes influence it. a. where advertising is placed b. the external environment c. the sales force d. the distribution strategy e. product pricing ANS: B The external environment is basically uncontrollable, but the other four answers are part of the marketing mix. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Comprehension 9. When a company engages in _____, it is implementing strategies that attempt to shape the external environment within which it operates. a. synergistic control b. environmental management c. environmental control d. market control e. reactive management ANS: B Environmental management means attempting to influence external environmental factors. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 10. The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels. Promoters and venue operators prevented the passage of this bill, arguing that it would require them to make value judgments for which they were ill equipped. The promoters and operators engaged in: a. internal marketing b. illegal practices c. environmental management d. reengineering e. corporate espionage ANS: C Environmental management means attempting to influence external environmental factors. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-1 TOP: AACSB Reflective MSC: BLOOMS Application 11. _____ factors are environmental factors that include our attitudes, values, and lifestyles. a. Social b. Economic c. Political d. Competitive e. Demographic ANS: A Social factors, such as attitudes, values, and lifestyles, influence consumers’ behavior. PTS: 1 REF: 40 Thinking KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 12. Which of the following is the most difficult for marketing managers to forecast, influence...
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This document was uploaded on 09/29/2013.

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