Marketing Final Exam

Blooms application 22 cardiac science a us

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Unformatted text preview: e Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 22. Cardiac Science, a U.S. manufacturer of defibrillators, heart monitoring devices, and other medical-related devices, sells 85 percent of its products outside the United States. It sells basically the same product to a hospital in London, Tokyo, Pretoria, or Sydney. It uses the same promotional tactics in all of its markets. Cardiac Science: a. is not concerned about media and messages used for international promotional efforts b. uses global marketing standardization c. assumes cultural uniformity and lifestyle differences occur across cultural settings d. desires technological receptivity from country to country e. assumes language acceptance in each country ANS: B Global marketing standardization is the production of uniform products that can be sold the same way all over the world. PTS: 1 REF: 58 OBJ: 05-2 TOP: AACSB Analytic KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 23. A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT: a. culture b. political structure and actions c. its marketing mix d. natural resources e. demographic makeup ANS: C The marketing mix is the keystone of a company’s internal environment. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Analysis 24. Central to any society is a common set of values shared by its citizens that determines what is socially acceptable. Marketers refer to these values collectively as a country’s: a. ethical system b. culture c. ethnocentrism d. national personality e. socialization ANS: B This is the definition of culture. PTS: 1 REF: 59 KEY: CB&E Model Customer OBJ: 05-3 TOP: AACSB Diversity MSC: BLOOMS Knowledge 25. A soft drink manufacturer thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world’s biggest beer drinkers. Czechs consume an average of one-half liter of beer a day for every man, woman, and child in the country. The _____ environment of this country could very easily prevent the soft drink bottling company from succeeding. a. demographic b. economic c. cultural d. political e. technological ANS: C Culture influences product preferences. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Diversity KEY: CB&E Model International Perspective | CB&E Model Customer MSC: BLOOMS Application 26. Muslim countries are receptive to most Disney products, but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because Muslims (as a part of their religious beliefs) contend that pork in any form is unclean. This is an example of a _____ factor that directly affects Disney's global operation. a. political structure b. cultural c. technological d. competitive e. natural resource AN...
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This document was uploaded on 09/29/2013.

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