Marketing Final Exam

Blooms application 93 golden valley microwave foods

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Unformatted text preview: ve Foods, Inc. is the manufacturer of ACT II popcorn. In its early years, the company had trouble financing the development and marketing of products for the microwave, so it chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn in supermarkets or grocery stores. Which element of the marketing mix was most influenced by this arrangement? a. Product b. Place c. Price d. Public relations e. Promotion ANS: B Where a product is sold is part of the place (distribution) element of its marketing mix. PTS: 1 REF: 25-26 Thinking KEY: CB&E Model Distribution OBJ: 02-8 TOP: AACSB Reflective MSC: BLOOMS Application 94. Making sure products are available when and where customers want them is the job of which element of the marketing mix? a. Advertising strategies b. Production strategies c. Product strategies d. Promotion strategies e. Distribution strategies ANS: E Distribution strategies make products available when and where customers want them. PTS: 1 REF: 25-26 Thinking KEY: CB&E Model Distribution OBJ: 02-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 95. InBev bought Anheuser-Busch. How will this purchase affect InBev’s marketing mix? a. It will only affect the product element of InBev’s marketing mix. b. It will only affect InBev’s four Ps––not its marketing mix. c. It will affect all of InBev’s marketing mix elements, either directly or indirectly. d. It will not affect the promotion or distribution elements of the InBev marketing mix. e. It will have no affect on InBev’s marketing mix. ANS: C The purchase will directly change the company’s product mix and indirectly affect its promotion, pricing, and distribution elements. PTS: 1 REF: 25-26 Thinking KEY: CB&E Model Strategy OBJ: 02-8 TOP: AACSB Reflective MSC: BLOOMS Application 96. Apple’s iPhone can only be purchased through AT&T cell phone distributors and the Apple retail store. This limitation on the _____ element of its marketing mix supports the product’s competitive advantage. a. planning b. product c. promotion d. distribution e. production ANS: D Distribution strategies make products available when and where customers want them. PTS: 1 REF: 25-26 Thinking KEY: CB&E Model Distribution OBJ: 02-8 TOP: AACSB Reflective MSC: BLOOMS Application 97. Apple, Inc. is now offering the iPhone 3G for half its original price. This new strategy reflects a change in the _____ element of its marketing mix. a. price b. production c. product d. distribution e. target market ANS: A Apple changed the price element of the marketing mix, which is often the quickest element to change. PTS: 1 REF: 26 OBJ: 02-8 TOP: AACSB Reflective Thinking KEY: CB&E Model Price MSC: BLOOMS Application 98. SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts. It even has its own Team Lizard made up of skateboarders, mountain bike riders, and in-line skaters that it sponsors. The liz...
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