Marketing Final Exam

Breaking bulk at the wholesale level is called a b c

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Unformatted text preview: -2 TOP: AACSB Reflective MSC: BLOOMS Analysis 32. All of the following are sorting activities EXCEPT: a. assorting b. accumulation c. sorting out d. allocation e. possession ANS: E See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 33. Breaking bulk at the wholesale level is called: a. b. c. d. e. allocating accumulation storing downsizing grading ANS: A Allocating is breaking a homogeneous supply into smaller and smaller lots (“breaking bulk”). See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 34. With respect to the sorting logistical function, _____ is the combining of similar stocks into a larger homogeneous supply. a. sorting out b. accumulating c. allocating d. breaking bulk e. assorting ANS: B Accumulating is combining similar stocks into a larger homogeneous supply. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 35. Which of the following are examples of facilitating functions performed by wholesaling intermediaries? a. Sorting and storing b. Risk taking and promotion c. Assorting, accumulating, grading, and allocating d. Researching and financing e. Financial management and storing ANS: D See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 36. _____ is the efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies. a. Disintermediation b. Logistics c. Materials handling d. Intermodal transportation e. Contract logistics ANS: B This is the definition of logistics. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 37. _____ describes the process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption. a. Contract logistics b. Logistics c. Cross-docking d. Disintermediation e. Channel facilitation ANS: B This describes the logistics function. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 38. Serenity is a manufacturer of outdoor fountains that are popular in gardens. Even though fountains represent a product category that does not sell year-round due to inclement weather, Serenity’s sales remain steady all year because it sells to wholesale distributors that stock the product. Serenity sells to wholesale distributors that perform _____ functions for the manufacturer. a. financial b. transactional c. facilitating d. logistical e. promotional ANS: D Storing for later sale to retailers is a logistical function. See Exhibit 13.2. PTS: 1 Thinking REF: 205 OBJ: 13-2 TOP: AACSB Reflective KEY: CB&E Model Distri...
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