Marketing Final Exam

C dual distribution multiple distribution is the use

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Unformatted text preview: nking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 45. _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets. a. b. c. d. e. Selective Intensive Dual Contractual Cumulative ANS: C Dual distribution (multiple distribution), is the use of two (or more) channels to distribute the same product to target markets. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 46. Customers can purchase Hewlett-Packard computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a(n) _____ distribution arrangement. a. intensive b. multiple c. exclusive d. cumulative e. aggregated ANS: B Multiple distribution occurs when a producer selects two or more different channels to distribute the same products to target markets. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Application 47. Which of the following enables a company to use another manufacturer’s already established channel? a. Strategic channel alliances b. Relationship channels c. Reverse channels d. Multiple distribution systems e. Nontraditional channelization ANS: A Alliances are used most often when the creation of marketing channel relationships may be too expensive and time-consuming. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 48. Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500-plus suppliers. Selfridges and House of Frasier are engaged in: a. b. c. d. e. vertical conflict an integrated supply chain a strategic channel alliance an information-based distribution channel a distribution cooperative ANS: C A strategic channel alliance is a cooperative agreement between businesses to use each other’s already-established distribution channels. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Application 49. When Delphi-Grundig, a manufacturer of state-of-the-art car radios, decided to expand its marketing efforts into countries in which its products are not currently available, it did not have the time or resources to spend on developing new channels of distribution. Delphi-Grundig should consider a(n): a. industrial distributor b. franchising system c. reverse channel d. strategic channel alliance e. channel cooperative ANS: D Strategic channel alliances use another manufacturer’s already-established channel and are used when the creation of marketing channel relationships may be expensive and time-consuming. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Application 50. Which...
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