Marketing Final Exam

Cbe model international perspective cbe model

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Unformatted text preview: S: B Religious beliefs are part of the cultural environment. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Diversity KEY: CB&E Model International Perspective | CB&E Model Customer MSC: BLOOMS Application 27. Which of the following is an important cultural factor that should be considered by global marketers? a. b. c. d. e. Competitive synergy Language Natural resources Technology sensitivity Level of economic development ANS: B Language is an important aspect of culture that can create problems for marketers. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Diversity KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Comprehension 28. In China, August 15 is “the Chinese Saint Valentine’s Day,” in memory of two ancient lovers who were separated by a goddess and only allowed to meet once a year on that date. Flower and candy sales typically increase that day, as they do on February 14 in the United States. This would be an important part of the international _____ environment for a flower wholesaler or a confectionery company. a. cultural b. legal c. economic d. technological e. natural ANS: A Important holidays are determined by cultures. PTS: 1 REF: 59-60 OBJ: 05-3 TOP: AACSB Diversity KEY: CB&E Model International Perspective | CB&E Model Customer MSC: BLOOMS Application 29. When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. The _____ environment had the greatest influence on IKEA’s first failure in Japan. a. demographic b. economic c. cultural d. political e. technological ANS: C The smaller homes are part of the tradition and culture of Japan. PTS: 1 REF: 59-60 OBJ: 05-3 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 30. A U.S. executive had no idea the Japanese go through a very elaborate ritual when exchanging business cards. When he arrived at a meeting in Tokyo, he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople. Due to the U.S. executive’s rudeness, the multimillion dollar deal failed. The U.S. executive overlooked the importance of which environmental factor? a. Culture b. Demographics c. Natural resources d. Economic development e. Political structure ANS: A Central to any society is its culture––a common set of values shared by its citizens. These values determine what is socially acceptable. PTS: 1 REF: 59-60 OBJ: 05-3 TOP: AACSB Diversity KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 31. Who are the richest people in the world? a. b. c. d. e. Americans Chinese British French Luxembourgers ANS: E The residents of Luxembourg earn an average income of $64,320. PTS: 1 REF: 60 OBJ: 05-3 TOP: AACSB Reflective Thinking KEY: CB&E Model I...
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This document was uploaded on 09/29/2013.

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