Marketing Final Exam

Cbe model strategy msc blooms evaluation 13 indonesian

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Unformatted text preview: ve KEY: CB&E Model Strategy MSC: BLOOMS Evaluation 13. Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation. a. exchange b. product c. production d. sales e. environmental ANS: C A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. PTS: 1 REF: 5 Thinking KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Reflective MSC: BLOOMS Application 14. Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace. a. sales b. production c. market d. customer e. customer-benefit ANS: B A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. PTS: 1 REF: 5 Thinking KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 15. A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation. a. marketplace b. sales c. market d. exchange e. production ANS: E A production orientation focuses on the internal capabilities of the firm. PTS: 1 REF: 5 Thinking KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 16. Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n) _____ orientation. a. exchange b. production c. sales d. promotion e. customer ANS: B A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. PTS: 1 REF: 5 Thinking KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Reflective MSC: BLOOMS Application 17. A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-ofthe art medical equipment,” is an indication of which marketing management philosophy? a. Sales b. Customer c. Market d. Societal e. Production ANS: E A production orientation focuses on the internal capabilities of the firm. PTS: 1 REF: 5 OBJ: 01-2 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion TOP: AACSB Reflective MSC: BLOOMS Application 18. A firm with a production orientation is most likely to survive if: a. there are many small competitors in the marketplace b. demand for the product it produces exceeds supply c. the needs of the marketplace are constantly shifting...
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This document was uploaded on 09/29/2013.

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