Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: censing c. Contract manufacturing d. Joint ventures e. Direct investment ANS: A See Exhibit 5.3. PTS: 1 REF: 66 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Evaluation 56. Which method of entering the global marketplace would be most risky? a. Licensing b. Direct investment c. Contract manufacturing d. Joint ventures e. Exporting ANS: B See Exhibit 5.3. PTS: 1 REF: 66 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Evaluation 57. The United States is selling more domestically produced products in other countries than any other country in the world. This means the United States is the world leader in: a. quota making b. exporting c. tariff trading d. dumping e. licensing ANS: B Exporting is selling domestically produced products to buyers in other countries. PTS: 1 REF: 66 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 58. Which list correctly ranks the methods of entering the global marketplace in increasing order of risk? a. Exporting, licensing and franchising, contract manufacturing, joint venture, and direct investment b. Importing, contract manufacturing, licensing and franchising, joint venture, and direct investment c. Licensing, franchising, contract manufacturing, joint venture, direct investment, and exporting d. Franchising, contract manufacturing, joint venture, direct investment, importing, and licensing e. Importing, contract manufacturing, joint venture, direct investment, and exporting ANS: A Exporting, licensing and franchising, contract manufacturing, joint venture, and direct investment are methods of entering the global marketplace in order of risk. PTS: 1 REF: 66 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Analysis 59. The role of a domestic company that sells to an export merchant (also called a buyer for export) is to: a. guide the marketing actions of the merchant as the goods are sold in foreign countries b. pay all transportation, warehousing, and marketing expenses c. sell the product to that merchant who resells the product in the foreign country without the aid or input of the original manufacturer d. broker a partnership agreement such as a joint venture e. dictate conditions of sale in foreign countries ANS: C After the manufacturer sells to the export merchant, the manufacturer has no more control or involvement with the product. PTS: 1 REF: 66 OBJ: 05-4 Thinking KEY: CB&E Model International Perspective Comprehension TOP: AACSB Reflective MSC: BLOOMS 60. The _____ is an intermediary in the global market who assumes all risks and sells globally internationally for its own account. The domestic manufacturer usually treats it like a domestic customer. a. buyer for export b. export agent c. joint vent...
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This document was uploaded on 09/29/2013.

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