Marketing Final Exam

D producers are individuals or organizations that buy

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Unformatted text preview: roducts or become part of another product. PTS: 1 REF: 103 Thinking KEY: CB&E Model Product OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Application 114. Refer to Etruscan Railing Company. When Etruscan sells railing to contractors to use in building loading docks in accordance with federal government regulations, it is selling to: a. government b. institutions c. resellers d. producers e. consumers ANS: D Producers are individuals or organizations that buy business goods and incorporate them into the products that they produce for eventual sale to other producers or to consumers. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 115. Refer to Etruscan Railing Company. When Etruscan sells railings to refurbish a private university’s football stadium, it is selling to a(n): a. intermediary b. institution c. reseller d. producer e. consumer ANS: B Institutions are nonprofit organizations like state-operated universities. PTS: 1 REF: 109 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 116. Refer to Etruscan Railing Company. Etruscan has experienced a strong increase in railing sales as a result of the growth of college football. This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand. a. joint b. derived c. inelastic d. fluctuating e. elastic ANS: B Demand for railing is driven by the growth of college football. PTS: 1 REF: 110 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 117. Refer to Etruscan Railing Company. Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe. For these companies, Etruscan railing is classified as: a. supplies b. accessory equipment c. an installation d. processed material e. raw material ANS: D Processed materials are products used directly in manufacturing other products. They have had some processing. PTS: 1 REF: 114 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application Federal Aviation Administration The Federal Aviation Administration (FAA) has been struggling for several years with antiquated systems, and all it takes is a single failure on one piece of the system to shut down the entire airtraffic control system for several hours, resulting in significant snarls at major airports. The most recent failure occurred in the FAA’s core telecommunications network, called the Federal Telecommunications Infrastructure (FTI), which is managed by Harris Corporation. Marc Raimondi, a spokesperson for Harris, said, “The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government.” Snafus like this have been happening with alarming frequency, prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions. The...
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This document was uploaded on 09/29/2013.

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