Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: ority to buy whatever is needed to make the baseball field the best playing surface possible? a. Gatekeeper b. Decider c. Evaluator d. Influencer e. Initiator ANS: A Since Roger Bossard occupies most of the roles himself, he would not be restricting the flow of information to himself. PTS: 1 REF: 115 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 133. Refer to Baseball Dirt. The first time Roger Bossard purchased Partac Peat’s secret mix, it was most likely an example of which type of buying situation? a. Modified rebuy b. New buy c. Habitual buying decision d. Buying heuristics e. Straight rebuy ANS: B A new buy is a situation requiring the purchase of a product for the first time. PTS: 1 REF: 117 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about six million pounds of fruitcake annually and has $12 million in sales. One fruitcake batch weighs 375 pounds. About 70 percent of that weight is fruits and nuts. A single batch is divided into 34 loaf pans that hold 11 pounds each. Loaves are cooked for 100 minutes at 375 degrees. The bakery can cook 6,000 pounds at a time. During the baking season (August to December), the bakery uses a tractor-trailer load of raisins each day. The suggested retail price of a one-pound Claxton fruitcake is $3.69. 134. Refer to Claxton Fruitcakes. Because demand for raisins to bake into the fruitcakes does not change on the basis of the price fluctuations of dried fruits, Claxton’s demand for raisins is an example of _____ demand. a. inelastic b. derived c. fluctuating d. elastic e. joint ANS: A Inelastic demand means that an increase or decrease in the price of the product will not significantly affect demand for the product, and the demand for many business products is inelastic with regard to price. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 135. Refer to Claxton Fruitcakes. In terms of business-to-business products, the large ovens in which the cakes are baked are examples of: a. component parts b. MRO equipment c. specialty equipment d. processed supplies e. major equipment ANS: E Major equipment includes capital goods such as large or expensive machines like the large ovens used by Claxton. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 136. Refer to Claxton Fruitcakes. In terms of business-to-business products, the flour used in fruitcakes is an example of: a. OEM supplies b. installations c. MRO supplies d. processed materials e. accessory supplies ANS: D Processed materials are products used directly in manufacturing other products that have had some processing. PTS: 1 REF: 114 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MS...
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This document was uploaded on 09/29/2013.

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