Unformatted text preview: ority to buy whatever is needed to make the baseball field the best playing surface possible?
Since Roger Bossard occupies most of the roles himself, he would not be restricting the flow of
information to himself.
KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 133. Refer to Baseball Dirt. The first time Roger Bossard purchased Partac Peat’s secret mix, it was
most likely an example of which type of buying situation?
Habitual buying decision
A new buy is a situation requiring the purchase of a product for the first time.
KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application Claxton Fruitcakes
One common Christmas tradition in many households is the Claxton fruitcake. The fruitcake
bakery in Claxton, Georgia, makes about six million pounds of fruitcake annually and has $12
million in sales. One fruitcake batch weighs 375 pounds. About 70 percent of that weight is fruits
and nuts. A single batch is divided into 34 loaf pans that hold 11 pounds each. Loaves are cooked
for 100 minutes at 375 degrees. The bakery can cook 6,000 pounds at a time. During the baking
season (August to December), the bakery uses a tractor-trailer load of raisins each day. The
suggested retail price of a one-pound Claxton fruitcake is $3.69.
134. Refer to Claxton Fruitcakes. Because demand for raisins to bake into the fruitcakes does not
change on the basis of the price fluctuations of dried fruits, Claxton’s demand for raisins is an
example of _____ demand.
Inelastic demand means that an increase or decrease in the price of the product will not significantly affect demand for the product, and the demand for many business products is
inelastic with regard to price.
KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 135. Refer to Claxton Fruitcakes. In terms of business-to-business products, the large ovens in which
the cakes are baked are examples of:
Major equipment includes capital goods such as large or expensive machines like the large ovens
used by Claxton.
KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 136. Refer to Claxton Fruitcakes. In terms of business-to-business products, the flour used in
fruitcakes is an example of:
Processed materials are products used directly in manufacturing other products that have had
KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MS...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model