Marketing Final Exam

Distribution obj 13 4 top aacsb reflective msc blooms

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Unformatted text preview: lective e. Pioneering ANS: D Selective distribution is achieved by screening dealers to eliminate all but a few in any single geographic area. Shopping goods and some specialty goods that consumers are willing to search for are sold by selective distribution. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 60. Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area? a. Selective b. Intensive c. Exclusive d. Dual e. Premium ANS: C This is the definition of exclusive distribution. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 61. Rolex is an expensive brand of watches. The company has a policy of only having one or two dealers within a given large geographic area. Buyers of Rolex watches will travel extensively to acquire just the right watch. This is an illustration of which level of distribution intensity? a. Exclusive b. Intensive c. Selective d. Reciprocal e. Premium ANS: A Extensive distribution, the most restrictive form of distribution, entails establishing one or a few dealers within a given geographic area. Because buyers need to be willing to search or travel to acquire the product, this form of distribution is limited to consumer specialty goods, a few shopping goods, and major industrial equipment. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 62. Caterpillar, the manufacturer of tractors and other earthmoving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States––one in each state. From this information, you can surmise that Caterpillar uses _____ distribution. a. selective b. premium c. intensive d. e. exclusive inclusive ANS: D Exclusive distribution, the most restrictive form of distribution, entails establishing one or a few dealers within a given geographic area. Because buyers need to be willing to search or travel to acquire the product, this form of distribution is limited to consumer specialty goods, a few shopping goods, and major industrial equipment. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 63. Which of the following types of distribution channel relationships is considered to be temporary? a. Arm’s length b. Functional c. Cooperative d. Hierarchical e. Integrated ANS: A These types of relationships are often referred to as “arm’s-length” relationships due to the companies’ unwillingness or lack of ability to develop a closer type of relationship. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 64. This summer, college student Pat is planning on selling kites at Panama...
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This document was uploaded on 09/29/2013.

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