Marketing Final Exam

Distribution obj 15 4 top aacsb reflective msc blooms

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Unformatted text preview: c. Franchising d. Electronic wholesaling e. Mobile vending ANS: B Online retailing is also called e-tailing and is a type of shopping available to consumers with access to the Internet. PTS: 1 REF: 239 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 61. The Cedar Store carries a full line of cedar swings, gliders, garden benches, and tables. All of its products can be purchased through its Web site. The site has done well since the Cedar Store’s products do not need to be touched or smelled before purchase. The Cedar Store is engaging in: a. online retailing b. shop-at-home networking c. mobile vending d. franchising e. electronic wholesaling ANS: A Online retailing is a two-way interactive service offered to users with personal computers. PTS: 1 REF: 239 OBJ: 15-4 TOP: AACSB Technology KEY: CB&E Model Distribution MSC: BLOOMS Application 62. A(n) _____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business. a. leasing contract b. alliance for profit c. brokered partnership d. franchise e. countertrade ANS: D The franchisor grants the rights to the franchisee. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 63. Who is the originator of a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product? a. The renter b. The lessor c. The franchisor d. The franchisee e. The owner/operator ANS: C The franchisor grants rights to the franchisee in franchise relationships. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 64. The party in a franchise relationship that is an individual or business granted the right to sell another party’s product is called the: a. franchisor b. franchisee c. receiver d. renter e. owner/operator ANS: B The franchisee sells the franchisor’s products. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 65. Which form of franchising involves a dealer agreeing to sell certain products provided by a manufacturer or a wholesaler? a. Primary franchising b. c. d. e. Product and trade name franchising Business format franchising Limited franchising Focused franchising ANS: B This describes product and trade name franchising. Examples include Coca-Cola bottlers and retailers selling Michelin tires. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 66. Chattanooga Bottling Company is licensed to bottle Coke products. The Chattanooga Bottling Company is an example of a: a. product and trade name franchisee b. redistributor franchisor c. business format franchisee d. licensed franchisor e. relationship franchisee ANS: A In product and trade name franchising, a dealer agrees to sell certa...
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This document was uploaded on 09/29/2013.

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