Marketing Final Exam

E a convenience sample uses respondents who are

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Unformatted text preview: amp;E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 95. Dr. Neuman is a marketing professor who uses her students in research studies because they are convenient and readily accessible. She is using a _____ sample. a. single-source b. random c. d. e. probability representational convenience ANS: E A convenience sample uses respondents who are readily accessible. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 96. Which type of error occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process? a. Sampling error b. Research error c. Nonresponse error d. Measurement error e. Random error ANS: D This is the definition of measurement error. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 97. Many people surveyed say they are environmentally conscious and favor green products even if they are more expensive than traditional products. Some marketers are worried that many people may not actually purchase green products. This concern is about the potential for what kind of sampling error? a. Nonresponse b. Frame c. Random d. Measurement e. None of the choices apply ANS: D Measurement error occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 98. _____ occurs when a sample somehow does not represent the target population. a. Sampling error b. Measurement error c. Cross-tabulation d. Diagnostic error e. Single-source research ANS: A This is the definition of sampling error. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 99. One type of sampling error is _____, which is created when the sample actually interviewed differs from the sample drawn. a. random error b. diagnostic error c. nonresponse error d. nonprobability error e. measurement error ANS: C This error happens because the original people selected to be interviewed either refused to cooperate or were inaccessible. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 100. A _____ error arises if the sample drawn from a population differs from the target population. a. field b. frame c. measurement d. random e. nonresponse ANS: B This could happen if a telephone directory is used as the list from which the respondents are selected, as not all of the target population studied may have a phone, and many phone numbers are unlisted. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 101. A researcher wants to determine what percentage of the population in the southeastern United States would use a mass transit system...
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This document was uploaded on 09/29/2013.

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