Unformatted text preview: B&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 109. A professor sent the following memo to his department chair for his authorization:
Glen:I need to purchase a camera, Mac computer, and microphone for the selling center lab #2
just like we did for lab #1. This buying situation should be described as a:
A straight rebuy is a simple repurchase of items (no changes) without seeking a new supplier.
PTS: 1 REF: 117 OBJ: 07-8 TOP: AACSB Reflective Thinking
KEY: CB&E Model Customer MSC: BLOOMS Application 110. Purchasing contracts are commonly used in which type of buying situations?
Purchasing contracts are common instruments used in straight rebuy situations and are used with
products that are bought often and in high volume.
KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 111. Texas Instruments (TI) has developed a detailed Values and Ethics Statement and Code of
Business Conduct. Why did they choose to create these?
They makes TI look good.
TI’s suppliers will only buy from them if they
have these statements.
U.S. law requires a code of ethics.
Consumers demand ethical practices.
A code of ethics helps guide buyers and
sellers and overall helps the company to
follow ethical practices.
Ethics can be viewed as the standard of behavior by which a company’s conduct is judged.
Having a code of ethics can help guide a company.
KEY: CB&E Model Strategy OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 112. Which of the following is becoming increasingly more important in business marketing
The divider effect
Business marketers are increasingly recognizing the benefits of developing a formal system to
monitor customer opinions and perceptions of the quality of customer service.
PTS: 1 REF: 118 OBJ: 07-8 TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy MSC: BLOOMS Comprehension Etruscan Railing Company
Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors,
queue houses at amusement parks, and many other places that are not as obvious. Its railing is
molded into bicycle racks. You may also see city governments using the railing to make
walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing
in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to
prevent patients from falling out of hospital beds.
113. Refer to Etruscan Railing Company. Etruscan Railing sells:
consumer and business products
Business products include those that are used to manufacture other p...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model