Marketing Final Exam

E global marketing targets markets throughout the

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Unformatted text preview: lobal marketing targets markets throughout the world. PTS: 1 REF: 55 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Application 3. Sawyer Components manufactures high-cost, customized roller parts for paper mills and is expanding into China because of the opportunity for significant growth in this developing country. The owner uses effective global strategies and is aware of threats from foreign competitors. This illustrates that the owner has a global: a. advantage b. imperative c. vision d. outsource e. introspection ANS: C A global vision is recognizing and reacting to international marketing opportunities. PTS: 1 REF: 55 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Application 4. All of the following statements about global marketing are true EXCEPT: a. Marketing to target markets throughout the world has become imperative for business. b. Often a U.S. firm’s toughest domestic competition comes from foreign companies. c. Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home. d. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance. e. Foreign competitors have not gained significant market share in the United States. ANS: E Many U.S. businesses have lost significant market share to imported products. PTS: 1 REF: 56 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Analysis 5. Gillette gets about two-thirds of its revenue from its international divisions. This shows that: a. U.S. citizens are shaving less b. their market share should increase c. more men and women need to shave d. sales need to be increased domestically e. adopting a global vision can pay off ANS: E Adopting a global vision can be very lucrative to a company. PTS: 1 REF: 56 OBJ: 05-1 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 6. The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher in the United States. They are engaging in: a. outsourcing b. global trade c. multinational employee searches d. employee export e. global employment ANS: A Job outsourcing is sending U.S. jobs abroad. PTS: 1 REF: 56 OBJ: 05-1 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Comprehension 7. Many people fear world trade because it: a. b. c. d. e. will inevitably lead to inflation will cause living standards to increase at a slower rate causes some people to lose their jobs as production shifts abroad has brought entire nations out of poverty has increased per capita income for some countries ANS: C Global competition and cheap imports help keep inflation down, and world trade has caused the stand...
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This document was uploaded on 09/29/2013.

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