Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: P: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 82 OBJ: 06-4 KEY: CB&E Model Customer 7. Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks that people will judge him unfairly if he has a tattoo. Hayley, however, does not perceive getting a tattoo as particularly risky behavior. As far as social risk is concerned, getting a tattoo will be a higher-involvement activity for Noah than for Hayley. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 83 OBJ: 06-4 KEY: CB&E Model Customer 8. In general, detailed, informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 83 OBJ: 06-4 KEY: CB&E Model Customer 9. The United States, unlike some other countries, does not have a status structure or social class system. ANS: F The United States has a social class system, which is a cultural factor influencing consumer behavior. PTS: 1 REF: 87 Thinking KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 10. A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice, a popular television reality show. In this example, the women hoping to work for Donald Trump served as primary membership groups. ANS: F A primary membership group requires face-to-face membership, so a television show cannot serve as a primary membership group. PTS: 1 REF: 89 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Application 11. Opinion leaders are often the first to try new products and services. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 90 OBJ: 06-6 KEY: CB&E Model Customer 12. The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 91 OBJ: 06-6 KEY: CB&E Model Customer 13. Laurie would like to be fashionable and trendy. This would be considered her real self-image. ANS: F This would be Laurie’s ideal self-image, which is the way she would like to be. Real self-image is how she perceives herself. PTS: 1 REF: 94 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Application 14. Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs. ANS: F Selective exposure is the process whereby a consumer notices certain stimuli and ignores others. Selective distortion occurs when consumers change information that conflicts with their feelings or beliefs. PTS: 1 REF: 95-96 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 15. Maslow’s hierarchy of needs cate...
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This document was uploaded on 09/29/2013.

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