Marketing Final Exam

Marcie is a sending e mail messages to their friends

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: “Just a second,” replies Marcie. “I just want to tweet to everyone where we’ll be.” Because Alyssa knows a lot about social media, she knows that Marcie is: a. sending e-mail messages to their friends b. posting a message on Facebook c. leaving voice mail messages on their friends’ cell phones d. using MapQuest to find out how to get to the football stadium e. posting a message on Twitter ANS: E Twitter posts are commonly called tweets. PTS: 1 REF: 359 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Application 27. A company would probably NOT want to use Twitter to: a. provide a customer with complex, hard- b. c. d. e. to-understand instructions on how to use a product direct customers to its corporate blog promote a brand-new product share links to the official company Web site reply to customer queries ANS: A Twitter’s 140-character limit would likely make it difficult for a customer to follow difficult instructions. The company could, however, use Twitter to direct the customer to a Web page where the instructions could be found. PTS: 1 REF: 359 OBJ: 22-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Promotion | CB&E Model Customer MSC: BLOOMS Evaluation 28. A Web site that allows individuals to connect with friends, peers, and business associates is called a: a. b. c. d. e. virtual world social networking site media sharing site social news site microblog ANS: B This defines a social networking site, which people use to make connections around shared interests, shared environments, or personal relationships. PTS: 1 REF: 360 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Knowledge 29. MySpace would probably be the best social networking site for a marketing team interested in: a. b. c. d. e. introducing a new line of vans and SUVs to soccer moms recruiting new employees promoting cosmetics to high school girls helping seniors find affordable health insurance generating buzz about the local symphony orchestra’s latest performance ANS: C MySpace caters to younger audiences and would probably be the best site for a company promoting its products to teenagers. PTS: 1 REF: 360 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion TOP: AACSB Reflective MSC: BLOOMS Application 30. Brands, organizations, and nonprofits that use Facebook: a. have thus far been unsuccessful in their b. c. d. e. attempts to use the platform to create viral marketing campaigns should make their pages public and searchable must never use the Facebook Wall to communicate with consumers need to use all of Facebook’s privacy options to ensure that only the right people have access to company information create profiles, as opposed to pages ANS: B As opposed to individual profiles, corporate Facebook pages should be made public and subject to search engine indexing. PTS: 1 REF: 360 OBJ:...
View Full Document

Ask a homework question - tutors are online