Marketing Final Exam

Proctor gamble removed potentially dangerous dyes and

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Unformatted text preview: ACSB Reflective MSC: BLOOMS Application 50. Which type of product modification changes a product’s versatility, effectiveness, convenience, or safety? a. Quality b. Planned c. Functional d. Style e. Use ANS: C This is a description of functional product modification. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 51. When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free, the company was making a: a. product line contraction b. quality modification c. aesthetics modification d. obsolescence factor e. functional modification ANS: E Functional modification is a change in a product’s versatility or effectiveness. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 52. Which type of product modification is an aesthetic product change? a. Functional b. Quality c. Repositioning d. Style e. Planned ANS: D Style modifications are aesthetic product changes rather than quality or functional changes. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product 53. A style modification is a(n): a. b. c. d. e. OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge change in the product’s durability or dependability safety improvement aesthetic product change way to add convenience improvement in product versatility and effectiveness ANS: C Style modifications change the aesthetics of a product rather than its quality or functionality. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 54. One of the leading manufacturers of choir robes has added different types of trim and fabric in the making of the robes. The company has not changed its prices. This is a(n) _____ modification. a. style b. obsolescence c. quality d. repositioning e. upward extension ANS: A A style modification is an aesthetic change rather than a quality or functional change. PTS: 1 REF: 160 OBJ: 10-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Product MSC: BLOOMS Application 55. Which of the following statements about planned obsolescence is true? a. Environmentalists support planned obsolescence. b. A company that is interested in producing a quality product would never engage in planned obsolescence. c. Style modification creates planned obsolescence. d. Planned obsolescence is not an ethical issue. e. All of the statements about planned obsolescence are true. ANS: C Planned obsolescence is the practice of modifying products so that those that have already been sold become obsolete before they actually need replacement, and style modifications are commonly used to motivate customers to replace products before they are worn out. PTS: 1 REF: 161 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 56. A regional utility company needs to change consumers’ perceptions of its current service as being harmful to th...
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