Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: ective MSC: BLOOMS Knowledge 16. Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison, the water heater is a(n) _____ product. a. shopping b. convenience c. component d. unsought e. specialty ANS: A Harrison is comparing ads looking for a low price. This is shopping product behavior. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product 17. The two types of shopping products are: a. b. c. d. e. OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application unsought and convenience generic and family exclusive and intensive heterogeneous and homogeneous consumer and business ANS: D Consumer perceive homogeneous shopping products as basically similar, but they perceive heterogeneous shopping products as essentially different. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 18. Which of the following is the best example of a shopping product for most consumers? a. Washing detergent b. Crackers c. A soft drink d. A digital camera e. A magazine ANS: D Shopping products are typically more expensive than convenience products and are found in fewer shops. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Evaluation 19. _____ are products consumers see as being basically the same, so consumers shop for the lowest price. a. Low-prestige specialty products b. Product equivalents c. Heterogeneous shopping products d. Generic convenience products e. Homogeneous shopping products ANS: E With homogeneous shopping products, consumers typically look for the lowest-priced brand that has the desired features. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 20. Andrea needs to find a kennel for boarding her son’s dogs. There are several different kennels in her community, and Andrea believes all of them to be basically alike. The only feature she is genuinely concerned about is low price. For Andrea, the kennel for boarding dogs would be classified as a(n) _____ product. a. specialty b. unsought c. heterogeneous shopping d. basic convenience e. homogeneous shopping ANS: E Homogeneous products are products that consumers see as being basically the same, so consumers shop for the lowest price. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 21. _____ products are seen by consumers to differ in quality, style, suitability, and lifestyle compatibility. Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price. a. Product equivalents b. Comparative convenience products c. Homogeneous shopping products d. Product counterparts e. Heterogeneous shopping products ANS: E This describes heterogeneous shopping products. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 22. When Kyla wan...
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This document was uploaded on 09/29/2013.

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