Marketing Final Exam

Product cbe model international perspective msc

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Unformatted text preview: and construction, engineering, and insurance companies will have a difficult time expanding to global markets because competing foreign firms possess many competitive advantages. ANS: F These U.S. firms have the greatest potential for globalization because of their existing competitive advantages. PTS: 1 REF: 196 OBJ: 12-7 TOP: AACSB Reflective Thinking KEY: CB&E Model Product | CB&E Model International Perspective MSC: BLOOMS Comprehension 18. A nonprofit organization is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment. ANS: T PTS: 1 TOP: AACSB Reflective Thinking Strategy MSC: BLOOMS Knowledge REF: 196 OBJ: 12-8 KEY: CB&E Model Product | CB&E Model 19. Terms such as fees, donations, tuition, fares, or rates are typically used instead of price for nonprofit organizations. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 196 OBJ: 12-8 KEY: CB&E Model Pricing 20. Nonprofit organizations do not use all four Ps of marketing. ANS: F Although nonprofit organizations have a different purpose than for-profit businesses and operate in different environments, most perform marketing activities that involve the four Ps. See the Nonprofit Mix at a Glance box. PTS: 1 REF: 197 Thinking KEY: CB&E Model Strategy OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 21. One marketing issue unique to nonprofit organizations is that these organizations must often target those who are apathetic about or strongly opposed to receiving their services. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 197 OBJ: 12-8 KEY: CB&E Model Customer 22. Nonprofit organizations may or may not require special facilities for distribution of their services. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 198 OBJ: 12-8 KEY: CB&E Model Distribution 23. The advertising budgets of most nonprofits are too small to pay for the running of public service advertisements to promote their programs, activities, or services. ANS: F The sponsor of a public service advertisement does not pay for the time or space. Instead, it is donated by the medium. PTS: 1 REF: 198 Thinking KEY: CB&E Model Strategy OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension MULTIPLE CHOICE 1. A(n) _____ is the result of applying human or mechanical efforts to people or objects. a. application processor b. profit intermediary c. tangible product d. service e. nonprofit organization ANS: D This is the definition of a service. PTS: 1 REF: 187 Thinking KEY: CB&E Model Product OBJ: 12-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 2. “Girls Just Wanna Have Funds” is a Washington, DC, support group that consists mostly of young women who offer tips on budgeting and debt relief. As they state on their Web site, their goal is to help women break financial ceilings “one stiletto at a time.” Girls Just Wanna Have...
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This document was uploaded on 09/29/2013.

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