Unformatted text preview: AACSB Reflective MSC: BLOOMS Application 117. Refer to The Ritzy Canine. Which category of service processing is used at The Ritzy Canine?
Information e. People ANS: A
The dogs are physical possessions of the customers.
KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Application 118. Refer to The Ritzy Canine. Supervised doggy care is the _____ service product, and dog
massages would be _____ service products.
The core service is the most basic benefit the consumer is buying (dog care), whereas the
supplementary services are a group of services that support or enhance the core service (special
KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Application 119. Refer to The Ritzy Canine. What type of promotion strategy would you expect The Ritzy Canine
Engaging in postpurchase research
Forging prepurchase commitments
Using motivational behavior
Creating a strong organizational image
Using outsourced information sources
The company creates an image by managing its environment. See the description of its lobby.
KEY: CB&E Model Promotion | CB&E Model Strategy TOP: AACSB Reflective
MSC: BLOOMS Application Grizzly Watching
Have you ever wanted to spend your vacation up close and personal with a grizzly bear? Great
Bear Nature Tours is one of the many lodges that provide such a service. Great Bear, located in
British Columbia, is actually a lodge built on a floating barge. The lodge can handle up to ten
guests in what the Wall Street Journal calls rustic but upscale accommodations in double rooms
that begin at a rate of $1,418 per night, including bear-watching tours. Although bear hunting still
brings tourists to Canada, bear watching is a growing attraction. On a bear-watching tour, the
guide, who is often unarmed, will take you close enough to get a good view of a grizzly in the
wild. In fact, one of the favorite tours allows you to watch bears swipe at salmon as they swim
upstream to spawning grounds. While bear watching sounds dangerous, bear attacks are not common. However, just to be careful, many tour guides carry pepper spray. Tour guides say they
are able to keep tour members safe by watching the bears and reading their body movements.
120. Refer to Grizzly Watching. The bear-watching vacation experience can vary greatly depending on
many factors, including the lodge itself and the tour guide. For example, lodging can run from a
“rustic” room with little more than a bed to a plush room with all the modern amenities. This is an
example of the _____ characteristic of services.
View Full Document
- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model