Marketing Final Exam

Refer to federal aviation administration the faa is

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Unformatted text preview: problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of ordering a complete overhaul of the system. The FAA’s next generation of modernization will rely on satellite-based networks instead of phone lines and data cables. The FAA is waiting for White House approval on whether it will have the funds to take this next step. 118. Refer to Federal Aviation Administration. The FAA is what type of business buyer? a. Producer b. Reseller c. Government d. Institution e. Unbiased ANS: C Government organizations include federal, state, and local buying units. The FAA is a federal agency. PTS: 1 REF: 108-109 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 119. Refer to Federal Aviation Administration. The company that wins the contract to develop the satellite-based system for the FAA will have to purchase satellites and mainframe computers for this system. These types of products are best described as which type of business product? a. Raw materials b. Processed materials c. Accessory equipment d. Business equipment e. Major equipment ANS: E Major equipment includes such capital goods as large or expensive machines, mainframe computers, buildings, and so on. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 120. Refer to Federal Aviation Administration. Harris Corporation provides which type of business product to the FAA? a. Major equipment b. Accessory equipment c. Raw materials d. Business services e. Component parts ANS: D Businesses often retain outside providers to perform essential services, such as keeping the FTI operational. PTS: 1 REF: 115 OBJ: 07-7 TOP: AACSB Reflective Thinking KEY: CB&E Model Product MSC: BLOOMS Application 121. Refer to Federal Aviation Administration. Ultimately, the FAA must get authority from the President to spend the billions of dollars necessary to upgrade the system because Congress must authorize the funds and the President must approve that authorization. In terms of the buying center, the President is the: a. initiator b. gatekeeper c. purchaser d. decider e. user ANS: D The decider is the person who has the formal or informal power to approve a purchase. PTS: 1 REF: 116 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 122. Refer to Federal Aviation Administration. When the FAA purchases a satellite-based system, this will be a situation in which it is purchasing an entire system, not just a modified part or new vendor for existing parts. Basically, this is a situation in which the FAA will be purchasing a system for the first time and is referred to as a(n): a. straight rebuy b. modified rebuy c. new buy d. original equipment purchase e. primary purchase ANS: C A new buy is a situation requiring the purchase of a product for the first time. PTS: 1 REF: 117 Thinking KEY: CB&E Model Cu...
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This document was uploaded on 09/29/2013.

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