Marketing Final Exam

Reflective msc blooms application 74 pure digital

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ation 74. Pure Digital Technologies created the Flip, a digital camera priced around $150. It filled a gap between expensive digital cameras and webcams. The Flip plugs straight into a computer, and the video can easily be viewed and shared instantly. Creating a new product for a new market is called _____. a. divestment b. segment development c. target marketing d. diversification e. directed growth ANS: D Diversification is creating a new product for a new market. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Application 75. The _____ is a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate. a. market audit b. portfolio matrix c. experience matrix d. market development analysis e. market opportunity analysis ANS: B This is the definition of the portfolio matrix. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 76. Which of the following categories in the portfolio matrix is a market leader and growing fast? a. Star b. Meteor c. Cash cow d. Shiner e. Top dog ANS: A A star is a fast-growing market leader. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 77. Russell Athletic, which is part of Berkshire Hathaway, Inc., is a market leader in sports apparel, an industry that is growing rapidly. Russell Athletic is an example of a(n) _____ according to the portfolio matrix. a. star b. question mark c. problem child d. exclamation point e. widow ANS: A A star has a large market share in a rapidly growing industry. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Application 78. A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in the portfolio matrix. a. star b. cash cow c. problem child d. dog e. independent ANS: B A cash cow is in a low-growth market, but the product has a dominant market share, so it generates more cash than it needs to maintain its market share. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 79. Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a _____ in the portfolio matrix. a. star b. cash cow c. d. e. problem child question mark dog ANS: B Cash cows generate more cash than they need to maintain market share and are characterized as a product with a dominant market share in a low-growth market. PTS: 1 REF: 23 Thinking KEY: CB&E Model Strategy OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Application 80. All of the following are categories used in the Boston Consulting Group’s portfolio matrix EXCEPT: a. cash cows b. stars c. problem children d. meat eaters e. dogs ANS: D The four categories of the Boston Consulting Group portfolio matrix are stars, ca...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online