Marketing Final Exam

Reflective msc blooms knowledge 18 the buyer who

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Unformatted text preview: troller d. human resources manager e. buyer ANS: E A buyer is a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel. PTS: 1 REF: 233 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 18. The buyer who heads a department in a department store is responsible for the: a. store’s exchange and return policies b. store’s credit policies c. chain’s expansion efforts d. merchandise mix in that department e. store’s advertising program ANS: D Each department in a department store is usually headed by a buyer who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department. PTS: 1 REF: 233 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 19. The _____ at John Lewis, Britain’s largest department store chain, selects the merchandise for his or her department and is often responsible for its promotion and for managing the personnel in that department. a. buyer b. purchasing agent c. retail broker d. merchandiser e. franchisee ANS: A Each department in a department store is usually headed by a buyer who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department. PTS: 1 REF: 233 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 20. Which type of retail store specializes in a given type of merchandise? a. An independent store b. A department store c. A discount store d. A specialty store e. A first-level store ANS: D This is the definition of a specialty store. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 21. James wants to open a small store that offers only products, knowledge, and advice for those who like to build Hot Rods, Street Rods, and refurbish classic cars. Which of the following types of stores would most likely support an effective launch of his business idea? a. An off-price retailer b. A specialty store c. A full-discount store d. A general store e. A warehouse club ANS: B Specialty stores specialize in a given type of merchandise. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 22. Texas-based Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine—along with some other culinary perks, including a cooking school—all in a setting crafted to make shoppers feel comfortable. It stocks more than 5,500 different kinds of wine. Grape Vine Market is best described as a: a. hypermarket b. convenience store c. specialty store d. department store e. general store ANS: C A specialty store is a retail store specializing in a given type of merchandise. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective...
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This document was uploaded on 09/29/2013.

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